HEALTH

Nature Made promotes healthy minds with new supplement

BY Michael Johnsen

NORTHRIDGE, Calif. More than two-thirds of Americans are worried about losing their minds, according to a recent poll released Monday. Or rather, 69% of Americans are concerned about maintaining a healthy, active and sharp mind, the survey — conducted by Opinion Research Corp. on behalf of Pharmavite — found. Almost as many respondents (68%) reported having experienced some form of cognitive decline.

"Throughout my three decades of studying the brain, people have consistently looked for the solution to better memory and cognitive function," stated cognitive memory expert and Pharmavite consultant Thomas Crook. "Improving mental clarity and performance includes a combination of lifestyle activities, including exercise, sleep and proper nutrition, which is where supplements such as [the recently introduced] Nature Made GreatMind play an important role in a healthy mind."

 

Director of marketing for Nature Made Richard Yoder added, "Nature Made GreatMind is a breakthrough product in the supplement industry that when combined with lifestyle habits, such as eating healthy, exercising regularly and getting enough sleep, can help the millions of adults maintain and improve mental clarity and short-term memory."

 

 

Nature Made GreatMind contains a number of cognitive-friendly ingredients, including vitamin B12, folate, amino acids and key antioxidants that the mind needs to stay healthy.

 

 

In conjunction with the launch of GreatMind, Nature Made created an offline and online cognition challenge — "GreatMind Brain Game Challenge." The online challenge, hosted at NatureMade.com, allows participants to join the challenge by accessing a variety of cognitive exercises, games and information that consumers can play and reference.

 

The offline aspect will bring Nature Made GreatMind onto the streets of Seattle, Chicago and New York throughout the summer, when Nature Made GreatMind ambassadors will connect with residents in each city, challenging them to a game of cognitive thinking and delivering lifestyle tips to improving cognitive health. A winner from each city and from an online Brain Game Challenge will meet in New York in the fall to compete in the finale of the GreatMind Brain Game Challenge.

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McNeil recalls continue; this time for Benadryl, Extra Strength Tylenol

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Consumer Healthcare once again is recalling certain lots of its products as it is probed by federal investigators for its recall of children’s cough-cold products and manufacturing plant closure.

The J&J subsidiary announced Wednesday morning that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

Benadryl allergy ultratab tablets are designed to provide relief of such allergy-associated symptoms as sneezing, runny nose, itchy throat and itchy and watery eyes. Extra strength Tylenol rapid-release gels are sold over-the-counter and are indicated for the temporary reduction of fever, as well as for the temporary relief of minor aches and pains due to headache, muscular aches, backache, minor arthritis pain, the common cold, toothache, premenstrual and menstrual cramps, and flu.

Consumers who purchased product from the lots included in this recall should stop using the product and contact McNeil Consumer Healthcare for instructions on a refund or replacement, the company said.

The Committee on Oversight and Government Reform is continuing its probe of the J&J subsidiary.

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‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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