Natural/organic products take spotlight in baby care at ECRM event
MARCO ISLAND, Fla. If the ECRM Personal Care, Baby & Oral Care EPPS event is an indication of what shoppers will soon see on retail shelves then it is clear that the natural and organic trend shows little signs of slowing—especially in the baby care aisle.
The event was held here Aug. 25 to 28 at the Marco Island Marriott Resort.
Natural and organic products, especially within the baby care segment, took the spotlight as new mothers and mothers-to-be grow increasingly concerned with what they put on their skin when they are pregnant and on the skin of their newborn child.
Some of the companies that met with retail buyers in hopes of hitting mass market shelves include Annyer USA. This European company is looking to enter the U.S. market with its Marinela skin care line. The line, which is 100 percent natural, is designed for mothers and mothers-to-be.
Direxions Inc. was at the show highlighting its Otopia organic skin care line for newborns, babies and mom. First introduced in Australia and into the U.S. market in September 2007, the company is now looking to expand U.S. distribution of the 16-SKU line.
Also, as previously reported online by Drug Store News, Lafe’s Natural Bodycare has launched a new line of Lafe’s Organic Baby products that includes baby shampoo and body wash, massage oil, baby lotion and mother-to-be deodorant. The products, which were highlighted at ECRM, are certified organic by the U.S. Department of Agriculture, earning the USDA’s green seal indicating the ingredients are 95 percent certified organic. They are also packaged in what Lafe’s is terming “baby-safe plastic,” meaning they are free of estrogenic activity (EA) chemicals that, according to some research, could trigger endocrine disruption. Lafe’s Organic Baby will also be introducing sunscreen, diaper cream, and baby wipes later this year.
Nouveau launches line of products for beautifying the complexion
ALBUQUERQUE, N.M. Nouveau Cosmeceuticals, a marketer of skin, hair and body products, has announced the launch of a new component to its skincare line, the Nouveau Complexion Brightener.
Nouveau Complexion Brightener tackles age spots, freckles, discolored skin, and most other hyperpigmentation problems, according to the company.
Nouveau Complexion Brightener contains licorice extract, a tyrosinase inhibitor, combined with a Vitamin C acid (l-ascorbic acid with lactic acid), to create a “super exfoliant,” resulting in a brightened and flawless complexion, the company stated. Vitamin C acts as a reducing agent on melanin intermediates, thus blocking the oxidation chain. The combination of licorice extract and Vitamin C help lighten skin discolorations and calm redness.
Tiger Woods helps anounce business partnership between Gillette, EA Sports
BOSTON Gillette has teamed up with Tiger Woods and EA Sports, a sports interactive entertainment brand, to create co-promotional marketing opportunities that will include a multi-sport gaming tournament where consumers can compete against each other and their sports heroes.
“We’ll be working together to reach consumers with unique programs such as the Gillette EA Sports Champions of Gaming, a global tournament that will offer gamers the opportunity to compete against the best in the world and then take on the Gillette Champions and other sports legends to see if they have what it takes,” stated Peter Clay, vice president of Gillette grooming.
The tournament will officially launch in late October. Participants will have a chance to be named a Global Champion of Gaming. The live global finals will be conducted in Tampa, Fla., in January 2009, with the Global Champions in each gaming category competing against one of the Gillette Champions. This is Gillette’s group of sports superstars that includes Tiger Woods, Roger Federer and Derek Jeter. Gamers will be able to play via Xbox 360 Live on Tiger Woods PGA Tour 09, Nascar 09, Madden NFL 09, NBA Live 09 and EA Sports FIFA Soccer 09.