BEAUTY CARE

Naturally Fresh Deodorant Crystal introduces mini roll-on deodorant

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has expanded its line with the new mini roll-on for busy travelers on the go.

The smaller version of the brand’s 100% natural fragrance-free roll-on deodorant provides 1 fl. oz. of product and is priced at about $1.99.

"The mini roll-on uses the same all-natural, pure and effective formula that our customers have enjoyed for years," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "This smaller size works well for those on the go, or for those who may want to sample our deodorant before making a larger purchase."

Naturally Fresh Deodorant Crystal’s all-natural ingredients are designed to provide 24-hour, nonstaining, hypoallergenic protection. The products work by killing odor-causing bacteria while permitting the pores to excrete toxins naturally.

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Pucker up for Blistex’s newest lip protection balm

BY Michael Johnsen

OAK BROOK, Ill. Blistex last week launched its Five Star Lip Protection lip balm as an all-weather, all-season lip balm, keeping lips covered in all weather conditions.

 

The new lip balm contains an advanced formula that includes glycerin, an ingredient that retains moisture in dry air by pulling in up to 20% of its weight in water from the surrounding environment; candelilla, an ingredient that forms a barrier against moisture-robbing wind; wheat germ oil, which rehydrates heat-stressed lips; calendula oil to help soothe and heal cold-chapped lips that result from colds and the winter months; and four sunscreens that provide a broad spectrum SPF 30 UVA/UVB for year-round sun protection as recommended by the American Academy of Dermatology.

 

 

Suggested retail price falls between $1.59 and $2.49.

 

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Elizabeth Arden to develop fragrance line for Taylor Swift

BY Antoinette Alexander

NEW YORK Elizabeth Arden has signed an exclusive global licensing deal with music star Taylor Swift to develop her own line of fragrance products.

 

The deal includes the development, marketing and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during fall 2011. Swift will be involved in all aspects of product development, packaging and advertising.

 

"We are very enthusiastic about partnering with Taylor Swift,"stated Ronald Rolleston, EVP of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."

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