‘Natural’ helps style ethnic hair market
The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to the market.
According to SymphonyIRI Group, sales of hair styling gel/mousse slipped about 1.5% during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart). During the same period, sales of women’s hair coloring dropped 4.6%, and hair relaxer kits were down 12.5%. The double-digit drop in hair relaxer kits comes as little surprise as many ethnic beauty shoppers are choosing to go natural.
Given that many ethnic consumers are turning away from relaxers in favor of natural hair, manufacturers have been working to bring to market products that will help them achieve their desired style. Some products have multiple uses, which not only makes them attractive to women with either natural or relaxed hair, but also provides a value add and economic benefit.
Earlier this year, ethnic hair care brand SoftSheen-Carson expanded its Optimum Salon Haircare collection with a new versatile product boasting a combination of botanical oils with multiple uses and benefits. The new Optimum Salon Haircare 6-in-1 Miracle Oil, which has a suggested retail price of $8.99, is 99% naturally derived and free of silicones, mineral oil and parabens. This lightweight hair oil improves hair’s elasticity and manageability, locking out humidity for frizz control. The Miracle Oil can be used as a hot treatment, daily leave-in conditioner, moisturizing scalp oil, heat protector, frizz controller and dry skin hydrator.
Meanwhile, Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools, such as dryers, straightening irons and curling irons, for multicultural hair.
The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.
CHILLICOTHE, Mo. — MidWest Quality Gloves has introduced a new Max Performance line of work gloves. The new product has design features based on the company’s customer research, including a suede leather palm with padded palm patches, a spandex back, fourchette finger design and an elastic wrist. The new features are designed to provide a form-fitting, high performance product. Suggested retail price on the gloves is $9.99.
ReportersNotebook — General Merchandise, 9/24/12
SUPPLIER NEWS — Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide. The Lysol Power and Free line is comprised of a multipurpose cleaner, bathroom cleaner, toilet bowl cleaner and toilet and bathroom wipes. The Power and Free line may be used on a variety of surfaces with no rinsing needed. The lineup carries a suggested retail price range of $2.52 to $3.86 and is available in Citrus Sparkle, Cool Spring Breeze and Oxygen Splash scents.
Trudeau has debuted the Reusable Party Cup. Reminiscent of the red plastic cups that frequently make appearances at festivities across the country, Trudeau’s reusable cup seeks to echo the same sentiment without affecting the environment. The Red Party Cup by Trudeau is available as a single cup, a four-pack and six-pack. The SRP for a single cup will be $5.99. The Trudeau reusable cup soon also will be available in blue, yellow and green, and will include an easy peel-off nametag for personalizing.
Design Weave USA has introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand. According to the company, the dryer sheets naturally kill and repel bedbugs and dust mites. The dryer sheets are EPA-exempt, according to the company. “The dryer sheets work in your dryer to add the protection from a micro-encapsulated process to your bedding, effective for a full week of protection,” Design Weave USA VP of product development and marketing Dan Harris said.