BEAUTY CARE

Natural Dentist to debut first TV ads

BY Antoinette Alexander

MEDFORD, Mass. The Natural Dentist is promoting its line of natural oral care products with its first television advertisement that will air nationally this spring and fall with a $3 million campaign.

The 30-second TV spot highlights the benefits of natural oral care and leverages a clinical study conducted by The Forsyth Institute, which, according to the company, suggests that The Natural Dentist Healthy Gums Mouth Rinse met or exceeded the germ-killing effectiveness of the leading brand.

“The bar has been raised—natural products now need to prove that they are as effective as the leading brands. Our advantage is ‘ingredient goodness,’” stated Nancy Rosenzweig, chief executive officer of The Natural Dentist, which makes four mouth rinses and five toothpastes.

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Stop & Shop cuts prices on health and beauty

BY Alaric DeArment

QUINCY, Mass. East Coast supermarket chain Stop & Shop has announced that it will lower prices on more than 5,000 products, the company announced Thursday.

Discounted health and beauty items will include shampoos and soaps, vitamins, cotton swabs, bandages, toothpaste and others. The reductions are part of Stop & Shop’s “Low Prices Every Day” campaign, which has also lowered prices on foods, baby-care products, paper goods and household supplies.

Stop & Shop Supermarket Co. employs more than 59,000 people, operating 378 stores throughout New England, as well as New York and New Jersey. It is owned by the Dutch company Ahold.

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Cloyd to retire as P&G technology officer

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the retirement of G. Gilbert Cloyd, chief technology officer.

Cloyd will retire effective Sept. 1, 2008, after more than 33 years of service. Until that time, effective June 1, Cloyd will be named officer on special assignment, reporting to A.G. Lafley, chairman and chief executive officer.

Effective June 1, Bruce Brown, current vice president of research and development of Global Hair Care and Global Hair Colorants, will be elected chief technology officer. Brown will report to Robert McDonald, chief operating officer.

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