HEALTH

Natrol to provide free samples of supplements at Active Living Expo in November

BY Michael Johnsen

CHATSWORTH, Calif. Natrol on Wednesday announced it would provide free samples of its dietary supplement products for attendees and participants Nov. 2 and 3 at the U.S. Half Marathon’s Active Living Expo in San Francisco.

The sampling will include Natrol’s Acai, an antioxidant; Easy-C; Melatonin, a sleep aid system; Natrol High Effervescent, which contains B vitamins; NADH, a formula that may help enhance mood and emotional balance, promote vitality and offset occasional fatigue; Omega-3 Glucosamine, which contains glucosamine, chondroitin and omega-3.

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Gladson study finds that product dimensions are off for product displays

BY Michael Johnsen

LISLE, Ill. A study conducted by Gladson Interactive, a provider of product images for the consumer goods industry, reveals that 90 percent of the over 200,000 products examined contained at least one error in either product height, width or depth dimensions. Significantly, nearly one in every five products had errors of greater than 25 percent.

These dimensional errors in the Product Information Masterfile are a leading factor in store out-of-stocks, a major cause of consumer dissatisfaction, the company reported. “Studies conducted in the mid-1990’s by a leading packaged goods manufacturer estimated that a planogram goes out of compliance at the rate of 10 percent each week,” stated Mike Spindler, Gladson chief executive officer. “Based on our findings, there is a high probability that most planograms are never set as intended in the first place due to these product measurement inaccuracies.”

Moreover, inaccuracies at the product item-level were found to be as costly to demand chain applications as case-level inaccuracies were to supply chain applications and a significant hindrance to the long-time industry goal of data synchronization.

While all three dimensions are important, package width most directly affected consumer presentation, the Gladson study found—76 percent of the products in retailer planograms were measured as either narrower or wider than they actually were supposed to be. In total, these width errors represent over a foot per shelf for the average section.

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Clif Bar challenges people to ride bycicles to fight global warming

BY Michael Johnsen

LAS VEGAS Clif Bar has issued a public “2 Mile Challenge,” imploring people to leave their cars behind and instead ride bicycles for trips of less than two miles, and is taking that challenge on tour to more than 10 college campuses during October and November in a biodiesel bus with interactive exhibits, videos, commuter bicycles and accessories.

All displays are designed to showcase the benefits and ease of selecting bikes over cars for short trips to help in the fight against global warming. Clif Bar will also donate $25,000 worth of bike gear and other cycling accessories to campuses and communities to help jump start the 2 Mile Challenge among students and the general public.

“Forty percent of urban trips in the United States are two miles or less, but people use their cars nearly 90 percent of the time for those short jaunts,” stated Gary Erickson, Clif Bar co-founder. “If we simply rode bikes for those two-mile trips, we’d get in shape, unclog our roads and spare the planet from millions of tons of car-belching carbon emissions, the leading cause of global climate change.”

In addition to bike gear for campuses, Clif Bar is donating $5,000 to WorldBike, an international network of bicycle designers and industry leaders working together to provide transportation solutions and income-generating opportunities for the world’s developing countries.

The campuses include Arizona State University, Gonzaga University, Northern Arizona University, Santa Clara University, San Diego State University, University of Idaho, University of Utah, University of Oregon, University of Reno, Nevada, University of Washington, Utah State University and Washington State University.

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