HEALTH

Natrol introduces probiotic

BY Michael Johnsen

CHATSWORTH, Calif. Natrol last week announced the launch of Natrol Probiotic Intestinal-Maximum Care, a probiotic that helps protect the lining of the gastrointestinal tract and supports gut immune defense mechanisms.

“Spring travel and holidays can be stressful on the mind and body and Natrol Probiotic Intestinal-Maximum Care allows consumers to enjoy holiday meals without worry of digestive upset, and it helps immune support, which is needed during times of stress,” stated Michael Yatcilla, Natrol VP research and development. “With clinically validated probiotic strains, Natrol Probiotic Intestinal-Maximum Care is a great solution for consumers, particularly seniors, menopausal women and people with digestive sensitivities.”

The supplement supports healthy immunity, digestion, food absorption and elimination, the company stated.

The new probiotic contains IntestiBiotic, a proprietary blend of four probiotic strains to help reduce oxidative stress and promote cellular health within the digestive tract. Suggested retail for a 10-capsule package is $16.99.

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CVS Caremark, HBCBSNJ reaches 5.5 million e-prescriptions

BY Drug Store News Team

The news that CVS Caremark and Horizon Blue Cross Blue Shield of New Jersey have reached 5.5 million e-prescriptions since 2004 is no doubt a major example of how providers are increasingly communicating electronically to advance patient care. What’s even more impressive, is the number of e-prescriptions jumped 20% in just one year from 2007 to 2008.

Once again, CVS Caremark has proven to be a leader and on the forefront of technology, this time with its proprietary iScribe e-prescribing system.

As the article states, this technology not only translates into a cost-savings for patients but also a safety benefit as the system eliminates handwritten prescriptions and provides the prescriber with easy access to potentially harmful drug interaction information. Furthermore, it is no secret that adherence ? or rather lack thereof ? is a major issue within the industry but with iScribe physicians are alerted when a prescription has been unfilled.

Industry members would be wise to keep their eye on BCBSNJ as, according to CVS Caremark chief medical officer and EVP, Dr. Troyen Brennan, it is an “industry bellwether in using technology to improve safety and compliance for their patients.”

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New research investigates the aging of populations and its influence on markets

BY Michael Johnsen

LONDON New research released by Datamonitor on Friday identified the aging of populations around the globe and how this trend will have crucial implications for the U.K. markets.

“The aging of populations globally is an issue that will increasingly shape both society and its consumer markets,’ stated Matthew Adams, consumer analyst at Datamonitor and co-author of the reports.

A large proportion of the population in each European country accounted for by consumers aged 50 and above. The U.K. was one of the youngest nations, relatively, in Europe in 2007, but the senior population still exceeded one third of the overall population. The greatest proportional growth in senior is expected to occur in the United States, with a 1.5% compound annual growth rate among seniors.

However, the relative proportion lags behind the norm in Europe by a short margin. In absolute numbers, the senior group of consumers comprises more than 90 million Europeans and should rise to over 100 million by 2012.

Overall, seniors are an ideal target demographic, the report concluded.

“With substantial assets and significant liquid capital, seniors are likely to ‘upgrade’ and choose premium products, particularly those ‘empty nesters’ who have less obligation to support the family and children,” stated Matthew Taylor, consumer market analyst at Datamonitor and also co-author. “The recent ‘less is more’ philosophy might reinforce the pursuit of high quality products. The aging of the baby boomers is also a factor in turning toward a less materialistic approach to the luxury lifestyle. With increased consumer awareness of ‘sustainability’, many products made with natural ingredients cultivated organically, or sourced from specific origins, are becoming popular among these sophisticated consumers.”

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