Natrol featured on ‘Ellen’; Sundance Film Festival next
CHATSWORTH, Calif. — Talk show host Ellen DeGeneres included several Natrol nutritional products as part of her top five "12 Days of Giveaways" bonus items on "Ellen," Natrol announced Wednesday.
"Ellen is a shining example of the type of customers we stand for as a company — a successful, fast-paced person who values a healthy lifestyle and wants to ensure that the nutritional products they trust to use are as safe, natural, fast-acting and effective as possible," Natrol’s senior director of marketing Lisa Sheppard said.
The products featured on the "Ellen" show included Melatonin, AcaiBerry and Easy-C.
Later this month, Natrol will be making a debut appearance at the 2012 Sundance Film Festival in Park City, Utah, by featuring several products, including nutritional supplements, enhancements and health shakes, along with their subsidiary brands MRI and Prolab. The Natrol Zone will be held at the SkyLodge Retreat on the corner of Park City’s Main St. and Heber Ave., from Jan. 20 to 22, the festival’s opening weekend.
PositiveID announces partnerships with DRI, Schneider Children’s
DELRAY BEACH, Fla. — In an effort to continue developing and studying its diabetes management products, PositiveID has teamed up with the Diabetes Research Institute at the University of Miami and Schneider Children’s Medical Center of Israel.
"We believe that joining forces with the DRI and Schneider Children’s, two of the world’s foremost diabetes research organizations, will enable us to accelerate the remaining development and study of our noninvasive diabetes management projects, and ultimately bring these groundbreaking products to market," PositiveID chairman and CEO William Caragol said.
PositiveID currently is developing Easy Check, a noninvasive breath glucose detection device; GlucoChip, a continuous glucose-sensing microchip; and the iGlucose glucometer, a blood-glucose meter with PositiveID’s Food and Drug Administration-cleared iGlucose technology built inside the device.
Identigene: Resolving paternity questions a growing New Year’s resolution
SALT LAKE CITY — According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.
Overall, as many as 11% of adults have reported they have personally been in a situation where a paternity test was appropriate; and nearly 1-in-5 (18%) said that they or a close friend or family member have questioned paternity.
The research helped to confirm a seasonal sales trend identified by Identigene in its sales of Identigene DNA paternity test — each year the company experiences a spike in first-quarter sales, which the company attributes, in part, to New Year’s resolutions.
“The new year definitely seems to trigger many adults with paternity questions to take steps to address their question,” stated Steven Smith, executive director for Identigene.
Although the specific reasoning for paternity testing varies from person to person, the benefits of confirming paternity are multifaceted and far reaching. In the survey, 3-in-4 adults (77%) said they believe it’s important for a child to know his or her biological father.
From emotional and health benefits to financial welfare, paternity answers can have many important and positive impacts for children. “Knowledge is empowering,” Smith said. “It’s important for children and families to know the truth about paternity, as it can impact a child’s health, as well as their emotional health and well-being for years to come.”