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National Soda Summit to focus on obesity, diabetes

BY Ryan Chavis

WASHINGTON — Public health officials from Boston, California, New York City and other jurisdictions across the nation will head to Washington for the second National Soda Summit, which begins on Wednesday.

The summit is especially timely, as the California state senate recently passed legislation to place warning labels on soda and other sugary beverages and as lawyers in New York City seek to appeal a lower court’s injunction against the city’s cap on soda serving sizes.

The summit will focus on reducing obesity, diabetes and other diseases. Researchers, physicians, nutritionists, foundation executives and health groups also will share information and strategies on how to effect policy change at the local, state and national levels.

For an agenda and a list of speakers, click here.

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Jack Link’s brings ‘hangry’ to life in latest campaign

BY Ryan Chavis

MINONG, Wis. — Jack Link’s on Monday debuted its new brand campaign, "Hangry Moments." In each ad, the lead character’s voracious hunger takes the form of a wild animal — personifying the "hangry" feelings which are quickly subdued thanks to the company’s jerky products.

“There is an emotional and physical need that isn’t satisfied by most snacks,” said Kevin Papacek, director of marketing of Jack Link’s Beef Jerky. “The ‘Hangry Moments’ campaign identifies that need and provides a solution — Jack Link’s Jerky.”

The campaign urges consumers to feed their wild side whenever they feel "hangry." It also presents a healthier, protein-filled option during times of the day when hunger strikes. The ad campaign was developed by Carmichael Lynch and will debut online and on cable tv on such channels as Comedy Central, ESPN, FX, the Onion and YouTube.

“We’re really proud of the work that we’ve done for Jack Link’s over the last decade,” said Mike Lescarbeau, CEO of Carmichael Lynch. “The ‘Hangry Moments’ campaign continues the funny, disruptive and over-the-top storytelling that has become a hallmark of Jack Link’s advertising.”

 

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99 Cents Only names interim CFO

BY Ryan Chavis

CITY OF COMMERCE, Calif. — 99 Cents Only Stores named Christopher Laurence as the company’s interim CFO, treasurer and secretary. Laurence replaces Frank Schools, who resigned to pursue other opportunities.

Laurence joins 99 Cents Only Stores from ThreeSixty Group, a product development and sourcing company for consumer product brands and retailers. He served as its CEO for the past six years and during his 12 tenure also served in a number of key management positions.

Laurence started his career in Morgan Stanley’s investment banking group after graduating from Brown University with a degree in economics.

 

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