BEAUTY CARE

National Sales Solution, Retail Smarter team up to present seminars at ECRM Europe

BY Antoinette Alexander

ST. LOUIS — National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

Otto and Echele will present “An Insider’s Guide to a Successful U.S. Launch” on Feb. 16 for attendees of the European Beauty and Personal Care event. The second seminar will be on Feb. 18 for attendees at the European Health Care, Vitamin, Diet and Nutrition event. Both conferences will be held at the Intercontinental Carlton Cannes in Cannes, France.

ECRM, which stands for Efficient Collaborative Retail Marketing, provides business solutions to the retail industry to help buyers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.

The Beauty and Personal Care event encompasses items within the cosmetics, skin care, sun care, toiletries, bath, hair care, fragrance and personal care areas of the store. The Health Care, Vitamin, Diet and Nutrition event will include OTC health care, first aid, wound care, foot care, eye care, ear care, home health, cosmeceutical and dermo-cosmetics, as well as vitamin, diet and food supplements.

Otto and Echele, both veterans of global consumer packaged goods companies, now focus on helping small and medium-sized brands. Through a strategic alliance, Otto’s NSS handles sales management, while Echele’s Retail Smarter specializes in marketing and supply chain. In recent years, the pair have helped several brands enter the United States.

Otto and Echele will discuss the U.S. market opportunity, entry methods, cultural differences and the successful products to market process. Their presentation will be Feb. 16 and again Feb. 18 from 5:30 pm to 6:30 pm.

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Coolway develops low-heat technologies for damage-free hair styling

BY Antoinette Alexander

LOS ANGELES — After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.

Coolway’s low-heat flat iron has won six beauty awards by giving women smooth, straight hair without heat damage. This flat iron incorporates AutoSense technology, which detects the moisture level in your hair, and automatically sets to the precise temperature needed — always below 299 degrees Fahrenheit, according to the company.

Broadening its portfolio, Coolway has just launched the True Smooth spray, featuring a new technology that allows you to avoid using a flat iron altogether, the company stated. True Smooth contains Coolway’s amino lock MAB molecule, which is activated by a blow dryer to hold style from the inside of the hair as you are drying it. With True Smooth, you get flat iron results without using an actual flat iron, according to the manufacturer, and it strengthens hair up to four times and reduces breakage by 75%.

Consumers can complete the salon look at home with Coolway’s Go Pro Dryer. It was developed to avoid damage by reducing heat and increasing blow dryer airflow. This allows those styling their hair to avoid damage, dryness and frizz, while also cutting blow-drying time in half.

There’s also the Coolway Cool Cleanse Shampoo and Cool Hydrate Conditioner. This protein-rich duo is infused with Coolway’s amino lock MAB molecule for soft, hydrated, healthy hair.

 

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Yellow Wood Partners’ Parfums de Coeur acquires Dr. Teal’s brand

BY Antoinette Alexander

BOSTON — Private equity firm Yellow Wood Partners announced on Wednesday that its portfolio company Parfums de Coeur, a provider of mass-market fragrances and supplier of specialty bath products in the United States, has acquired Dr. Teal’s Therapeutic Solutions from health and beauty company Advanced Beauty.

Terms of the deal were not disclosed.

Dr. Teal’s is a brand across multiple personal care categories in food, drug and mass channels including specialty bath, foot care and first aid. In addition to its line of bath and body products, Dr. Teal’s is the largest branded Epsom salt brand in the United States and has grown by more than 50% annually over the past five years. The brand’s products are sold in more than 30,000 food, drug and mass retail outlets in the United States and through several major retailers in Canada and other countries.

“Dr. Teal’s is a tremendous brand, offering the rare combination of real therapeutic solutions with truly experiential bath and body products that are as delightful to use as they are effective,” stated James Stammer, CEO of Parfums de Coeur. “Dr. Teal’s is the perfect complement to Parfums de Coeur’s leading fragrance and specialty bath offerings. We look forward to continue to grow the Dr. Teal’s brand with additional marketing resources to build on the current success of the brand with our broader customer base. This is the second add-on acquisition we have completed since Yellow Wood purchased Parfums de Coeur, which continues to broaden our product line, and it underscores the valuable role Yellow Wood plays in utilizing their deep consumer products industry knowledge and connections.”

“Dr. Teal’s is an ideal add-on investment for Parfums de Coeur, as we believe that the Parfums management team will be able to add even more firepower to an already growing and well positioned brand,” added Dana Schmaltz of Yellow Wood. “The acquisition fits our strategy of building Parfums into a broader personal care business in many ways. We thank Chris and Cindy McClain of Advanced Beauty and their management team for giving us this exclusive opportunity to buy a brand they have nurtured extremely well.”

 

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