National Posture Institute, BackJoy partner on educational initiative
BASTROP, Texas — In June, the National Posture Institute designated personal wellness company BackJoy an educational partner. Improving posture and preventing injury through education is a long-term commitment of the National Posture Institute, the group stated.
“We are very excited to launch the partnership with BackJoy and help increase the awareness of posture and body alignment,” stated Ken Baldwin, executive director of the National Posture Institute. “It’s important to incorporate posture improving tools into your daily life and activities; fortunately, BackJoy products make it practical.”
As an educational partner, NPI will be providing up-to-date research studies and posture improving information/tips to BackJoy customers. “BackJoy is on a mission to change the way the world sits, stands and sleeps, helping consumers achieve more from life through posture enhancement,” stated Bing Howenstein, CEO of BackJoy. “With a demonstrated commitment to promoting proper posture for consumers, the National Posture Institute is a natural partner to join us on this mission.”
Old Spice, Team USA table tennis star Timothy Wang partner to celebrate London 2012 Olympic Games
CINCINNATI — Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA’s first-ever medal in table tennis at this year’s London 2012 Olympic Games.
To kick off its partnership with Wang, Old Spice will host a table tennis (known as ping pong) event in Los Angeles on July 12, where Wang will meet and greet fans and provide table tennis pointers prior to departing for the London 2012 Olympic Games. The brand will also support its relationship with Wang through a number of champion-themed digital engagement activations.
Old Spice’s partnership with Wang celebrates the brand’s new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of anti-perspirant, deodorant, body wash and body spray products.
"For world-class athletes like Timothy Wang or ordinary guys, believing in your scent can truly be a powerful personal motivator," stated Josh Talge, brand manager for Old Spice North America. "Old Spice Champion captures the essence of manhood, confidence and a sense of achievement, and celebrates the true champion in every man. It’s designed to give guys the self-assurance that they can do anything if they put their Smell into it."
While table tennis is widely popular in the United States, it has been dominated by China and South Korea since becoming an official Olympic sport in 1988.
Natural Product Solutions tap former NBA star John Salley as spokesman
BALTIMORE — Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.
The VirMax line of natural oral supplements has five products; two address prostate health, as well as low testosterone in men, and the other three are designed to enhance sexual performance. “As a vegan and someone who pays close attention to what I put in my body, I was excited to learn about VirMax,” Salley said.
“Having someone like John who’s extremely in touch with healthy living and who also happens to be a four-time NBA champion join our team gives us a great opportunity to make a difference in the lives of a lot of people," stated Marty Gallant, VirMax president and CEO.