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National Parkinson Foundation launches disease-awareness campaign for April

BY Alaric DeArment

MIAMI — A national campaign to raise awareness about Parkinson’s disease will kick off this month, a nonprofit group focused on the disease said Monday.

The National Parkinson Foundation announced the launch of the Whatever It Takes to Beat Parkinson’s campaign, timed to coincide with Parkinson’s Awareness Month, in April. According to the foundation, the disease affects 1 million Americans.

"Every person with Parkinson’s should know that they can help fight the impact of the disease," NPF president and CEO Joyce Oberdorf said. "It’s never too late to see improvements in one’s daily life. This campaign brings to light the many ways that anyone can take action and arms them with the resources they need to live their best life with Parkinson’s."

 

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American Greetings cards agrees to being taken private

BY Jason Owen

CLEVELAND — American Greetings greeting card company has agreed to be taken private by a group led by some of its top executives for about $602 million, the company announced today.

The executive group was formed by the Weiss family — including chairman Morry Weiss; CEO Zev Weiss; director, president and COO Jeffrey Weiss and others — and will buy the shares of the company they don’t already own for $18.20 a piece in cash. This amounts to a 13% premium to American Greetings’ closing price of $16.10 last Thursday.

The Weiss family initially offered to buy the Cleveland company in September for $17.18 per share.

"The family believes the transaction is a win for all concerned, including public shareholders," stated CEO Zev Weiss. "The negotiations with the Special Committee and its advisors were vigorous and arm’s length, but we’re pleased that we were able to come to an agreement that properly respects all parties’ interests."

The entire deal is valued at $878 million including assumed debt and a dividend, the company estimates.

In addition to its namesake brand, American Greetings, which sells greetings cards and gifts, the company also owns Carlton Cards, Recycled Paper Greetings and Papyrus.


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Walgreens hires OMD as media agency of record

BY Alaric DeArment

DEERFIELD, Ill. — Walgreens has picked media-communications firm OMD as its new media planning and buying agency of record, the retail pharmacy chain said.

Walgreens said OMD would be responsible for buying activity related to traditional, multicultural, digital and mobile media planning and buying in the United States, including Puerto Rico.

"To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them," Walgreens chief marketing and customer experience officer Graham Atkinson said. "The agency’s expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets."

Walgreens said the first work from OMD was expected this spring and would be led from the firm’s Chicago office.

 

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