HEALTH

Nascar, Tylenol create fake talk show

BY Alaric DeArment

NEW YORK Tylenol and Nascar have started an advertising campaign based around a TV talk show-like commercial titled “The Feel Better Fast Show.”

The commercial features four Nascar drivers, such as Jeff Gordon and Kevin Harvick, taking calls from viewers and offering them advice.

Tylenol is the official pain reliever of Nascar. The Web site for the ad campaign is at www.feelbetterfasttv.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

ECRM recruits new vice president for health and beauty

BY Alaric DeArment

CLEVELAND A former executive from the joint venture between Johnson & Johnson and Merck will soon become vice president of ECRM’s health and beauty care category, ECRM announced Thursday.

Paul Nunnari’s 25 years of previous experience include terms as vice president of sales at Johnson & Johnson Merck-Joint Venture, vice president of sales for McNeil Consumer Healthcare and vice president of trade development for the Johnson & Johnson Consumer Group. He also served as vice president of sales for the start-up company Ultreo, as well as serving on advisory boards of organizations such as the National Association of Chain Drug Stores.

ECRM said that it looked forward to his positive effect on its health and beauty care category.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

FDA posts information regarding regulation of supplements

BY Michael Johnsen

ROCKVILLE, Md. Countering the misconstrued notion that dietary supplements are unregulated in the United States, the Food and Drug Administration on Monday posted to its site a detailed explanation not only as to how supplements are regulated, but how those regulations are enforced.

“Federal law requires that every dietary supplement be labeled as such, either with the term ‘dietary supplement’ or with a term that substitutes a description of the product’s dietary ingredient for the word ‘dietary’ (e.g., ‘herbal supplement’ or ‘calcium supplement’),” the FDA stated.

And while no supplement manufacturer is required to submit safety or efficacy data in support of its product before going to market, those products are still regulated. Any supplement advertisement claims, for example, are vetted by the Federal Trade Commission, and the FDA pays close attention to any safety flags. “Once a dietary supplement is on the market, FDA has certain safety monitoring responsibilities. These include monitoring mandatory reporting of serious adverse events by dietary supplement firms and voluntary adverse event reporting by consumers and health care professionals. As its resources permit, FDA also reviews product labels and other product information, such as package inserts, accompanying literature, and Internet promotion,” the agency stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?