HEALTH

Nasal corticosteroids see high growth

BY DSN STAFF

While the C/A/S tablet and liquid subcategories have seen little change in sales versus year-ago sales, the UR nasal subcategory saw impressive growth in the channels studied, due in large part to the recent Rx-OTC switch products in the nasal corticosteroid segment, driving sales up 15% in the food industry and up to10% in drug. (see Figure 1).

(To view the full report, click here.)

Flonase had the highest percent of sales on promotion (45%) of all top-selling allergy brands. ClariSpray and Allegra had the lowest percent of sales on promotion of any of the allergy products studied. (see Figure 2).

Margins for the leading corticosteroid, Flonase, were consistently the lowest across mass, food, and drug channels, with 19% in the mass channel and 28% in the drug channel. Rhinocort saw the highest margins for the segment, while ClariSpray saw margins very close to the leading brands. (see Figure 3).

Flonase dominated the nasal corticosteroid segment with 346 circular ads in the food class of trade, followed by drug with just 181 ads. Nasacort followed with 284 ads in drug and an impressive 157 ads in the food class of trade. Flonase also saw a list price increase of 2.5% in October 2016, and will be introducing new Flonase Sensimist Spray in February 2017.

CPR is a leading provider of competitive market intelligence and insights in the health, beauty and wellness industry. Learn more by visiting CompetitvePromotion.com.

 

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HEALTH

Walgreens Flu Index: Central U.S. still heavily impacted by flu

BY Michael Johnsen

DEERFIELD, Ill. — Influenza activity is spreading steadily throughout the central U.S. as Oklahoma and Texas continue to boast the most citizens impacted by influenza-like illnesses, according to the latest Walgreens Flu Index released Thursday.

The Flu Index shows which populations are experiencing the most incidences of influenza each week based on Index methodology.

The top 10 markets for the week of Jan. 29 are:

  1. Harlingen-Weslaco-Brownsville-McAllen, Texas;
  2. Corpus Christi, Texas;
  3. Lafayette, La.;
  4. Oklahoma City;
  5. Beaumont-Port Arthur, Texas;
  6. Lincoln & Hastings-Kearney, Neb.;
  7. Dallas – Ft. Worth, Texas;
  8. Tyler-Longview (Lufkin & Nacogdoches), Texas;
  9. Tulsa, Okla.; and
  10. Ft. Smith-Fayetteville-Springdale-Rogers, Ark.

The top 10 markets with the greatest flu activity gains for the week of Jan. 29 are:

  1. Corpus Christi, Texas;
  2. Harlingen-Weslaco-Brownsville-McAllen, Texas;
  3. Tyler-Longview (Lufkin & Nacogdoches), Texas;
  4. Cedar Rapids-Waterloo-Iowa City & Dubuque, Iowa;
  5. Lexington, Ky.;
  6. Oklahoma City;
  7. Ft. Smith-Fayetteville-Springdale-Rogers, Ark.;
  8. Dallas – Ft. Worth, Texas;
  9. Knoxville, Tenn.; and
  10. Lansing, Mich.

The Walgreens Flu Index is compiled using weekly retail prescription data for antiviral medications used to treat influenza across Walgreens locations nationwide. The data is analyzed at state and geographic market levels to measure absolute impact and incremental change of antiviral medications on a per store average basis, and does not include markets in which Walgreens has fewer than 10 retail locations.
 

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GSK Consumer Healthcare’s ‘Tums Quartertime Show’ to debut this weekend

BY Michael Johnsen

WARREN N.J. — This year, 59% Americans won't be monitoring what they eat during The Big Game. In fact, 90% of American adults watching it will eat foods which frequently cause heartburn. That's why Tums is upping its game by helping to raise awareness of the widespread heartburn caused by everyone's favorite gameday grub by launching the first-ever Tums Quartertime Show being showcased on such social media outlets as YouTube during this year's broadcast of Super Bowl LI.

"The big game often means big heartburn," stated Stacey Harris, senior brand manager, Tums. "Nothing says heartburn more than hundreds of tacos flying around inside an even larger taco. Luckily Tums is here to provide fast heartburn relief during The Big Game so you can enjoy the foods you love."

Six YouTube stars will be taking on their biggest obstacle yet: a massive 120-foot-long "tacobstacle" course during the first-ever Tums Quartertime Show, where they'll battle it out to get their hands on extra-large Tums tablets in hopes of defeating heartburn.

Hosted by the Tums mascots — a giant Taco, Meatball and Bacon — the Tums Quartertime Show is a four minute internet broadcast that will be aired on the brand's Facebook, Twitter and YouTube pages during The Big Game and will have everything from humongous tacocycles to gigantic fighting olives to massive human burritos.

The Tums Quartertime Show will star Robby Ayala, Oscar Miranda, Darius Benson, Alonzo Lerone, Sara Hopkins and Josh Darnit.

The six stars will be split into two teams – #TEAMHEART and #TEAMBURN – and will use the items at their disposal throughout the course, including a few extra-large taco cannons that fire over three pounds of ground beef a minute, to defeat the opposing team and ultimately, heartburn. The losers will find themselves in a messy situation because they'll be covered in lukewarm nacho cheese.

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