HEALTH

Naples introduces calcium supplement that mixes into bottled water

BY Michael Johnsen

BURLINGTON, Mass. Naples Marketing Systems introduced a new calcium supplement, touting 100 percent absorbability, in a stick format—a delivery system whereby consumers mix their supplements with their bottled water that is being employed by more and more dietary supplement manufacturers, the company announced last month at the ECRM Vitamin, Diet & Sports Nutrition conference held in Destin, Fla. A 60-pack, representing a 30-day supply of no-taste calcium supplement, will retail for a suggested $14.99.

The new product boasts a seal of approval from the National Osteoporosis Foundation and will carry a budget of $4 million in advertising through its first year on shelf—the product is expected to reach optimum distribution between the first and second quarters of this year.

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Designer Whey announces launch of Protein2Go

BY Michael Johnsen

CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.

“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.

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January sees 1 million GSK smoking-cessasion products sold

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.

“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.

To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.

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