HEALTH

Naked bares all with new bar entry

BY Michael Johnsen

Naked today announced the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time and into the realm of nutrition bars.

“As experts in fruits and vegetables, I’m thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space,” Becca Kerr, senior vice president, North America nutrition fruit and vegetable portfolio, said. “Since it’s not always convenient to fit fruits and vegetables into your daily routine, we’re expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness.”

The all-new line of chilled snack bars is the latest product innovation from Naked. Packed with premium ingredients, including real fruits and vegetables, Naked Fruit, Nut & Veggie Bars are available in three flavors: Blue Machine, Green Machine and Red Machine.

Naked Fruit, Nut & Veggie Bars contain no preservatives, are Non-GMO Project verified, and are sources of vitamins A, C, E and Iron.

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Amazon reportedly launches private-label OTC brand

BY DSN STAFF

An online giant has expanded into a new private-label category.

With no fanfare, Amazon in August launched an exclusive line of over-the-counter health products produced by private-label manufacturer Perrigo, CNBC reported. The Basic Care line, which includes 60 products that range from ibuprofen to hair regrowth treatment, could spark a price war and put pressure on store-brand profit margins, according to the report.

Amazon already sells branded OTC medications, and item from Perrigo’s generic GoodSense brand. While these products are all subject to the fluctuating prices from competitors, Amazon controls pricing of its Basic Care line, CNBC said. The Basic Care line includes 60 products, ranging from ibuprofen to hair regrowth treatment.

To read more, click here.

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GSK presents child efficacy data supporting Fluarix Quadrivalent

BY Michael Johnsen

GSK presented today at the Centers for Disease Control and Prevention Advisory Committee on Immunization Practices meeting that its Fluarix Quadrivalent vaccine demonstrated 63.2% efficacy against moderate to severe influenza and 49.8% efficacy against influenza of any severity in children 6 months through 35 months of age.

These results are based on a randomized, observer-blind, non-influenza vaccine-controlled trial that enrolled 12,018 children in five independent cohorts in 13 countries in Asia, Europe, and Central America from 2011 through the end of 2014.

“Children 6 months through 35 months of age are particularly vulnerable to the flu, and the efficacy results from this trial are promising,” Leonard Friedland, vice president, scientific affairs and public health, GSK Vaccines, said. “Fluarix Quadrivalent can help ensure health care provider and parents have the ability to help protect young children against the flu.”

Fluarix Quadrivalent was immunogenic against all four vaccine strains (i.e., A/H1N1, A/H3N2, B/Victoria and B/Yamagata).

The safety and reactogenicity profile was similar to vaccines used in the same age group. No safety signal was observed.

Additionally, the study found that Fluarix Quadrivalent reduced healthcare utilization (i.e., antibiotic use, general practitioner visits and emergency department visits) related to confirmed influenza illness.

Fluarix Quadrivalent was first approved in 2012 in the U.S. for the prevention of influenza disease in people 3 years of age and older. In 2018, the indication was expanded to children 6 months and older. It is also approved in more than 30 other countries worldwide.

Fluarix Quadrivalent is a vaccine indicated for active immunization for the prevention of disease caused by influenza A subtype viruses and type B viruses contained in the vaccine. Fluarix Quadrivalent is approved for use in persons aged 6 months and older.

There are two main types of seasonal flu viruses, A and B, that spread between people and can cause mild to severe illness. Most flu activity in the U.S. occurs from October through May, and it usually peaks between December and February.

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