BEAUTY CARE

Nair encourages consumers to nix the blade with new products

BY Allison Cerra

PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.

New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.

Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.

As the brand’s first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.

Nair for Men Shower Power is an in-shower depilatory system that makes body hair removal more convenient without the bumps and cuts of shaving, and features a masculine scent, the company said.

"Nair continues to bring our global hair-removal expertise to the category with innovative products that match consumer needs," said Stacey Feldman, VP marketing for the Nair brand at Church & Dwight. "Our new 2011 products feature improved scents and new technologies to make home hair removal easy and convenient for both women and men."

The latest products from Nair are available on store shelves nationwide.

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John Frieda officially launches precision foam color line

BY Allison Cerra

NEW YORK — John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.

The precision foam color line combines patent-pending proprietary foam color technology and John Frieda’s heritage of stylist expertise in a 20-shade palette collection, which helps users recreate salon color results at home, John Frieda said. The products are designed to minimize the uneven coverage and patchiness typical of at-home color with an easy-to-apply, nonaerosol foam formula that spreads evenly through hair.

“In the past, I’ve always advised clients against at-home color because it’s just been impossible to get the same even coverage that colorists can achieve at the salon,” said John Frieda international creative consultant Harry Josh. “Precision foam color makes even, flawless color possible for the first time — making it easy for women to get precise coverage. And with stylist-selected shades, there’s no way to tell that the at-home color isn’t straight out of the salon.”

In late March, John Frieda released a short film to support the launch of its at-home hair color range, starring actress Katie Holmes.

The John Frieda precision foam color line retails for $12.99 and is available at food, mass and grocery stores nationwide.

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Alberto Culver’s Q2 sales climb

BY Allison Cerra

MELROSE PARK, Ill. — Alberto Culver reported a 6.1% increase in its second-quarter net sales for the period ended March 31.

The company that’s behind such beauty care brands as Tresemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema said second-quarter net sales rose to $408.2 million from $384.8 million in the prior-year second quarter. On an organic basis, which excludes the effect of foreign currency fluctuations, sales increased 4.3% in the current quarter, led by high single-digit branded beauty care sales growth.

Diluted earnings per share from continuing operations increased 16.7% to 35 cents in the second quarter, compared with 30 cents in the year-ago period. Excluding restructuring and discrete items, diluted earnings per share from continuing operations increased 32.3% to 41 cents, compared with 31 cents in second quarter 2010.

The company said that the increase of U.S. sales by 1.9% was attributed to strong growth in branded beauty care, partially offset by significantly lower custom-label manufacturing sales. International sales on a reported basis increased 12%, reporting growth in every region in which the company operates. The net effect of foreign currency fluctuations accounted for approximately 4.4% of the growth, Alberto Culver said.

"I am very proud of our incredibly talented and dedicated team who, despite being faced with challenging market conditions and the pending Unilever transaction, continued to build momentum on our brands and deliver strong results," Alberto Culver president and CEO V. James Marino said.

Last fall, the company announced its definitive agreement to be acquired by Unilever for $37.50 per share in cash. Alberto Culver shareholders OKed the transaction in December 2010.

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