Nail polish is beauty’s ‘shining star’
Nail polish remains a shining star within the nail segment as beauty mavens continue to show their love for bold, creative looks that express their individual style.
According to IRI, sales of nail polish rose about 5% for the 52 weeks ended Jan. 26 at total U.S. multi-outlets.
Such innovative formulas as DIY gel manicures, fashion runway trends and the growing array of apps that enable fashionistas to share, track and manage manicures have helped boost sales of nail lacquer.
Looking to keep up the momentum, manufacturers are careful not to rest on their laurels. For example, Sally Hansen is launching in June its new ColorFoil collection, which brings together rich pigments and aluminum leaf to create a brilliant gleam for nails. And in July, Sally Hansen is launching its Color Frenzy collection that gives nails a glittering, splattered-paint effect with multidimensional shapes and colors.
Meanwhile, Maybelline New York introduced earlier this year a totally updated nail color palette and new luxe-look packaging for Color Show Nail Lacquer, showcasing the hottest shades and coolest trends straight from the runway. In addition to the updated shade palette, Color Show Nail Lacquer also introduced the new Street Art collection, which touts black and colored matte glitter encased in a translucent formula to create a textured nail design.
Colorstruck: Lip color drives category sales
Women’s love affair with lip color is still going strong as the segment continues to enjoy an upswing in sales and an onslaught of new products.
Taking its cue from fashion runways and keeping in line with the nail color trend, lip color remains on the upswing. And those lipsticks that tout moisturizing benefits and long wear are proving to be especially popular.
According to IRI, sales of lipstick rose more than 7% for the 52 weeks ended Jan. 26 at total U.S. multi-outlets. The growth in lip color also is helping to drive sales of lip liner, which saw a sales boost of 2.2% during the same period.
As anticipated, nude and orange shades are currently the rage. For example, earlier this year Maybelline New York Introduced The Buffs by Color Sensational. The Buffs feature a new take on nude with 12 tones ranging from blanched creams to ashen espressos. The color promises to be creamy, bold and impactful thanks to its honey nectar-infused formula.
And, Rimmel London is launching in July its Moisture Renew Lipstick in 24 shades, such as Nude Delight, Notting Hill Nude and Let’s Get Naked. Rimmel London also is launching in July an innovative clear lip liner, dubbed Moisture Renew Liner, to help stop smudging and bleeding in its tracks.
Eye makeup makes its statement
Women are making a statement — with their eyes.
It has long been said that the eyes have it, but beauty mavens are increasingly embracing eye-defining makeup for some serious sex appeal.
The trend is playing out in the prestige beauty market, as the NPD Group reported earlier this year that sales of prestige eye makeup grew 9% in the United States to $1.1 billion for the 12 months ended December 2013.
“U.S. consumers are embracing the art of eye makeup with the addition of products that go beyond the usual staples to their beauty tool boxes,” said Karen Grant, NPD’s VP and senior global industry analyst. “Today, less traditional items are emerging in importance. Eye brow products are leading growth, and in larger segments within eye, enhanced benefits are the aspects fueling increases.”
According to NPD, multibenefit (up 9%), volumizing (up 11%) and long-wear (up 18%) products are driving sales of prestige mascara. In eyeliner, growth came from pencils (up 7%), long-wear (up 11%) and waterproof (up 10%). NPD noted that long-wear is a theme carried throughout eye makeup, showing sales growth in the eyebrow products (up 21%) and shadow (up 9%) as well.
The focus on eye-defining makeup also is impacting the mass market. According to IRI, sales were up about 4% for eyebrow makeup, up 8.8% for eye combo products, up 5.7% for eyeliner and up 1.8% for mascara for the 52 weeks ended Jan. 26 at total U.S. multi-outlets. Eyeshadow, however, experienced a 7% sales decline.
Manufacturers are responding to the trend. In February, the next evolution of the Fergie CenterStage Collection by Wet n Wild hit Walgreens stores. Among the 23 new products are long-wearing eyeliners in striking colors and intense volume mascara.
For spring, Hard Candy’s collection, available exclusively at Walmart, launched a range of new products, including Lash Ink, a four-day lash stain; a 12-hour Waterproof Eye Crayon in eight shades; and eyeliner pencils in 18 shades.