HEALTH

NAD refers Colotox ad claims to FDA

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Monday referred the advertising claims of Central Coast Nutraceuticals’ regarding “Colotox” to both the Federal Trade Commission and the Food and Drug Administration for further review after Central Coast failed to respond to an NAD inquiry.

According to NAD, Colotox is marketed as a colon cleanser and implies that the product can be used in the prevention of colon cancer.

NAD requested substantiation for express claims, including that  Colotox will help to/with:

  • Remove toxic buildup 
  • Increase your energy levels 
  • Cleanse your entire system 
  • Decrease gas and bloating 
  • Reduce water retention 
  • Detoxify your organs 
  • Give you radiant hair, skin and nails 
  • Bad breath
  • Lose excess weight

Also, that Colotox could be used in relief of thise ailments:

  • Chronic fatigue  
  • Low energy levels  
  • Constipation  
  • Bloating  
  • Bad breath  
  • Detoxify your organs  
  • Excess weight you just can’t seem to lose

NAD also requested substantiation for the implied claims related to colon-cancer prevention, including: 

  • Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year. 
  • “An estimated 150,000 people in America will be diagnosed with colorectal cancer this year, and while progress is being made to prevent and treat the disease, tragically more than 57,000 will die from it
  • “Colon cancer is one of the deadliest diseases to affect Americans”
  • “The Early Show medical correspondent Dr. Emily Senay reports that an average of 57,000 Americans die each year from colon cancer”
  • “When colon cancer is caught late, it is survivable only 8% of the time”

NAD, which made several attempts to contact the advertiser, noted that it was disappointed the advertiser did not respond to the NAD’s inquiry, “especially in light of the strong health-related and weight-loss claims being made in the advertising. Pursuant to its procedures, NAD has referred the matter to the appropriate federal agencies. 

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HEALTH

Bayer gives $100,000 to women’s heart health organization

BY Michael Johnsen

MORRISTOWN, N.J. Bayer HealthCare on Monday supported WomenHeart, an advocacy organization solely dedicated to promoting women’s heart health, with a $100,000 educational grant from the Bayer USA Foundation.

“The Bayer USA Foundation and Bayer Consumer Care are pleased to support WomenHeart and the organization’s mission to improve the health and quality of the lives of women living with or at risk of heart disease,” stated Bayer Aspirin brand director Rob Schumm. “Its activities align with Bayer’s own cardiovascular public health objectives of increasing the awareness of prevention and early detection, accurate diagnosis and proper treatment of heart disease.”

Through the grant, WomenHeart plans to develop an array of educational materials for all women — especially those living with heart disease — such as “Passport to a Healthy Heart” and “Living Well with Heart Disease” pamphlets. In addition, the grant will fund educational programs such as online seminars and support chat rooms.

“WomenHeart is thrilled to have Bayer’s support,” commented Lisa Tate, CEO of WomenHeart. “The Bayer brand is synonymous with quality and customer care and we are proud to partner with Bayer in our continuing effort to provide information that can help women live longer heart healthier lives.”

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James Roosevelt Jr. named to Inverness board

BY Michael Johnsen

WALTHAM, Mass. Inverness Medical Innovations on Monday named James Roosevelt, Jr., president and CEO of Tufts Health Plan, to the company’s board.

Roosevelt was recently selected by President Barack Obama as part of the administration’s transition team to co-chair a review of the Social Security Administration. He serves as chairman for Massachusetts Association of Health Plans, and as a member of the board at America’s Health Insurance Plans, Emmanuel College and the Kenneth B. Schwartz Center.

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