HEALTH

NAD recommends changes in Cognivin ad claims

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Thursday recommended to Biotech International Corp. that the company modify or discontinue claims that its Cognivin dietary supplement product helps improve memory or cognitive function.

However, the NAD did determine that the advertiser can make certain limited claims regarding the potential memory and cognitive function benefits of some of the ingredients in Cognivin, including:

  • Huperzine has been shown to help memory and cognitive function in elderly patients with Alzheimer’s disease and middle school children;
  • Citicholine can help support memory by influencing brain neurotrophic mechanisms and processes of cerebrovascular regulation;
  • Vinpocetine is of benefit to patients with chronic cerebral dysfunction of vascular origin.

In addition, NAD did find there is sufficient research to support claims that Ginkgo Biloba has been “clinically proven” to support memory and cognitive function.

In response, Biotech suggested it would consider NAD’s recommendations in future advertising.

The claims were challenged by the Council for Responsible Nutrition, a trade association of dietary-supplement manufacturers.

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NAD cites Green Willow Tree for overstatement of Thyodine effects

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Wednesday recommended that Green Willow Tree discontinue certain advertising claims for its Thyodine dietary supplement product, including that its product is a “safe, all-natural hormone,” and that “Thyodine helps to stimulate the thyroid gland to produce normal amounts of thyroid hormone again.”

In its defense, Green Will Tree maintained that Thyodine includes vitamins, amino acids, minerals, supplemental glandulars and other ingredients that have been generally accepted in the scientific and medical community as beneficial to, and supportive of, thyroid function.  

However, NAD determined that the advertiser’s claims go beyond the simple message that Thyodine contains ingredients that have been shown to help support a healthy thyroid.

The company, in its advertiser’s statement, noted that it does not “fully agree with the conclusions.”

However, the company said that it would adjust advertising for Thyodine to “attempt to meet the recommendations submitted … by NAD.”

The claims were challenged by the Council for Responsible Nutrition, a trade association of dietary-supplement manufacturers.

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Court upholds Perrigo claim to market generic Pepcid

BY Michael Johnsen

WASHINGTON The U.S. Court of Appeals for the Federal Circuit last week affirmed a lower court’s decision in June 2007 that opened the door to Perrigo’s store brand version of McNeil Consumer’s Pepcid Complete.

The ruling enables Perrigo to begin shipping the heartburn reliever in the third quarter of this year, according to published reports.

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