HEALTH

NAD evaluates Ganeden dietary supplement claims

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Thursday released its review of advertising claims for Ganeden Biotech Digestive Advantage Irritable Bowel Syndrome and Crohn’s & Colitis dietary supplements, suggesting that Ganeden should discontinue certain claims against those products for lack of clinical support.

Similarly, NAD found that the advertiser’s own discontinuance of its claims that in a recent clinical study, patients with Crohn’s noted a 40 percent reduction in episodes of diarrhea and “once daily” was proper. NAD also declined to review claims that Ganeden’s products are “medical foods” because that issue is currently under review at the Food and Drug Administration.  

However, NAD did agree that Ganeden’s claim that their products were revolutionary was substantiated.

In its advertiser’s statement, Ganeden noted its appreciation for NAD’s review and NAD’s finding regarding the claim that their product is “revolutionary.”

 Further, Ganeden said, while it believes that “the testimonials state appropriate claims for these products as medical foods and, therefore, their status should also have been deferred, the company will discontinue these testimonials and will take the NAD’s recommendations into consideration in future use of testimonials for these products.”

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Report highlights differences in Hispanic boomer healthcare attitudes

BY Michael Johnsen

NEW YORK Bicultural baby boomers of Hispanic descent have significantly differing perceptions of healthcare and health information—they’re more inclined to consider homeopathic, herbal or alternative treatments, for example—as compared to the general market baby boomer, according to a new report from Focalyst that was released Wednesday.

The report, titled “A Continued Look at Diversity Among Hispanic Boomers,” focuses on the 7 million Hispanic boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic boomers and the general market.

The new report is a follow-up to a Focalyst report released earlier this year that found that marketers using language as the defining characteristic in differentiating their target communications may be missing important segments. This is particularly true when looking at health-related messages, Focalyst stated.

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FullTurn Media launches sex health Web site

BY Michael Johnsen

NEW YORK General knowledge of the link between intimate relations and general good health may have received a boost Wednesday with FullTurn Media’s launch of the online information portal Sex Health Guru (www.SexHealthGuru.com).

The site is built around new media—primarily video content—and targets adults between the ages of 18 and 40. “Sex education in the United States isn’t working,” stated FullTurn Media chief executive officer Joshua Silberstein. “People need easy access to accurate, unbiased information about STDs and birth control. More than that—they need that information in a format that will resonate with them.”

The video content is tagged as “for information purposes only” and advises viewers to consult a healthcare professional if necessary. But more importantly, the site delivers intimacy healthcare information in a matter-of-fact, no-nonsense and non-risque format. One expert for a video espousing the benefits of sex to health stated, “It has been found that couples that have sex have higher levels of immunoglobulin A,” an immune-system protein that helps protect viral infections in the mouth and through the upper respiratory tract.

Sex Health Guru offers more than 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment, the company stated. Every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.

FullTurn Media, through the illumistream health brand, is one of the larger providers of health-related video on the web, with more than 30 million video views in each of the last two months.

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