BEAUTY CARE

NAD asks for amendments to DermaSilk efficacy claims by maker

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Friday recommended that BioTech Corporation International, which markets the DermaSilk Anti-Wrinkle dietary supplement, modify or discontinue certain claims for the product, such as “a revolutionary, age-defying anti-wrinkle supplement,” or “it’s like getting a face-lift without the invasive surgery.”

NAD further recommended that the advertiser modify the remaining claims to more accurately reflect that there is emerging evidence that some of the ingredients in DermaSilk may potentially improve the appearance of aging skin and reduce oxidative stress on the skin.  

The company, in its advertiser’s statement, said that while the company is “pleased” with NAD’s decision regarding the use of certain claims in the context of emerging science, “we respectfully disagree with NAD’s other findings.”

Nevertheless, the company said, “it supports the self-regulatory process and intends to consider all of NAD’s recommendation in future advertising.”

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Drom names Verspoor to position in creative perfumery group

BY Antoinette Alexander

MUNICH, Germany Fragrances has announced the addition of Kevin Verspoor to its creative perfumery team.

Verspoor joins drom from Fragrance Resources. His experience also includes working at several houses such as Symrise, Manheimer and IFF.

During his career, Verspoor has helped create fragrances for Jennifer Lopez, Bath and Body Works, Victoria?s Secret, Slatkin and Company, Riviera Concepts and Sephora.

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Cream Perfume Co. to distribute fragrances with Sephora

BY Antoinette Alexander

MONARCH BEACH, Calif. The Cream Perfume Co., which operates as LMCC Enterprises, has inked a deal with Sephora USA to distribute four fragrances from its line of nut cream perfumes starting January 2009.

Nuts cream perfumes retail for $20 and will be available in Mango poudre, Mimosa bouquet, Ylang Ylang d’amore and Melon d’eau. They will be sold in Sephora stores and online at www.sephora.com.

“There is a strong resurgent interest in cream and solid based delivery of premium fragrances, largely based on the movement to more natural and organic ingredients,” LMCC president Mary Johnston said. “Many people are not aware that perfumes existed as unguents or ointments for thousands of years before alcohol emerged as a popular carrier in the 1300s. While alcohol acts as an excellent diffuser of aromatic oils, it also dehydrates the skin and quickly dissipates the fragrant notes. Concentrated fragrance oils and essential oils can also be diluted by jojoba oil, fractionated coconut oil and sweet almond oil as natural alternatives and lightly moisturizing carriers.”

To dilute its fragrances, the company uses natural and organic sweet almond oil and beeswax as an alternative to alcohol solvents. It purchases all container materials from small mills selling environmentally friendly residual wood that meets criteria set by the Forest Stewardship Council.

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