NAD approves supplement’s advertising claim, makes recommendations for other ads
NEW YORK As part of The National Advertising Division of the Council of Better Business Bureaus’ ongoing monitoring program and in conjunction with an initiative with the Council for Responsible Nutrition, designed to expand the review of advertising claims for dietary supplements, NAD last week found that Internet marketer Quality of Life Labs, the maker of Kinoko AHCC and Kinoko AHCC Gold, could support the claim that its products “help support normal immune function.” Active Hexose Correlated Compound (AHCC), is a mushroom-derived product made from the hybridized mycelium of the mushroom, cultured in rice bran.
NAD recommended, however, that the advertiser modify or discontinue certain advertising claims for the products, including the statement that the product is supported by more than 80 research studies. “Following its review of the evidence, NAD determined that there were significantly fewer than 80 studies that demonstrated the products improved immune health and recommended that the claim … be discontinued,” NAD noted in a press release.
NAD did find, however, that the valid clinical testing provided did substantiate general claims that AHCC helps support normal immune function and immune health, but recommended Quality of Life refrain from inferring that those general claims applies to its products specifically, which haven’t been vetted by clinical trials.
In its advertiser’s statement, Quality of Life said it agreed “with all of NAD’s recommendations” and would make the recommended modifications.
Abbott Nutrition rolls out three new flavors for its ZonePerfect Dark Chocolate lineup
COLUMBUS, Ohio Abbott Nutrition on Tuesday announced the introduction of three new flavors to its ZonePerfect Dark Chocolate lineup, including dark chocolate caramel pecan, dark chocolate mocha and dark chocoloate cookies n’ creme.
“Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy,” stated Monica Hysell, Abbott Nutrition general manager and division vice president, healthy living.
The bars will be featured in new packaging, which features clean lines and ingredient graphics. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.
As part of the new flavor introduction, Abbott is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.
With every UPC code entered from a single bar, Abbott will donate $0.05 and for every multi-pack carton UPC code, $0.50 will be donated to the VH1 Save The Music Foundation.
The fundraising effort is part of the ZonePerfect brand’s “live.create.” campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop — Film Independent’s 2009 Los Angeles Film Festival from June 18 – 28.
Safeway launches ninth annual prostate cancer fundraising, awareness campaign
PLEASANTON, Calif. Safeway began its annual prostate cancer fundraising and awareness campaign Monday to fight the most rampant form of cancer among men.
In collaboration with the Prostate Cancer Foundation, Safeway dedicates one month a year to raise money in support of prostate cancer research. This year marks their ninth consecutive year of fundraising, and has since raised nearly $42 million.
“We are committed to funding research and making a meaningful impact in the quest for new treatments and, ultimately, a cure,” said Safeway chairman, president and CEO Steve Burd. “Our company-wide public service campaign will raise money and spread the word about the importance of early detection and treatment to the millions of consumers that we are fortunate to reach each day.”
According to PCF, 1-in-6 men are affected by prostate cancer, making it the most common non-skin cancer in America. Safeway is one of the largest corporate supporters of cancer causes and is also involved with other charities and community programs.