NACDS Pharmacy gets out of gates quickly with upbeat Meet the Rx Market program
DENVER — Even before the exhibition hall was set up, the National Association of Chain Drug Stores’ 2012 Pharmacy & Technology Conference got a head start Saturday with a Meet the Rx Market program at the Hyatt Regency Denver.
The program brought together 144 suppliers and exhibitors and 62 buyers from retail chains for a total of 1,501 10-minute, speed dating-style meetings that took place over the course of seven hours. The idea is to give retailers ranging from smaller regional chains to those with stores in every state the chance to learn about new vendors and products.
“For the smaller and mid-sized guys, this is a great opportunity,” NACDS VP conference services Larry Lotridge told Drug Store News.
The precisely timed meetings are set up based on a sophisticated computer modeling system, as well as input from retailers and vendors. The result is something like the Meet the Market forum that takes place at the NACDS Marketplace show, albeit it on a smaller scale and with a different product category. “We are constantly tweaking the system,” Lotridge said. Despite the effectiveness of the computer system, a human point of view is crucial as well. “A computer can only do so much,” Lotridge said. “You really need the retailers to be able to look at it and say, ‘This is appropriate for me.’”
But despite the short duration of the meetings, a lot comes out of them. Lotridge said many of them lead to further meetings on the show floor and even to vendors taking trips to retailers’ headquarters. “Overall, as we develop closer relationships with our retail audience, we accommodate their strategic initiatives,” NACDS manager of conference services Andrew Klapmust said.
Of course, some things will change next year as NACDS rolls the Pharmacy & Technology, Marketplace and Supply Chain & Logistics conferences into a single show, the Total Store Expo, set to take place in Las Vegas in August 2013. At that show, retailers will send in buyers from across categories, though officials from the organization have been careful to point out that the Meet the Market forums will not interfere with each other and will also create additional opportunities for interaction. “At the end of the day, exhibitors want to meet with retailers, and retailers want to learn about new products,” Lotridge said.
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Survey: Medication flavoring impacts pharmacy satisfaction, loyalty
COLUMBIA, Md. – Customer satisfaction and pharmacy loyalty among parents increase significantly when the pharmacist can add custom flavoring to a child’s medications, according to a new study.
The study, conducted by researchers at Temple University’s School of Pharmacy and healthcare consumer research company WilsonRx, found that parents were more likely to recommend a pharmacy that actively informed them about custom-flavoring services over one that did not and preferred filling their children’s medications at pharmacies where the services were available and promoted.
The study consisted of two parts: a survey by pharmacy students of 200 mothers waiting for their children’s prescriptions at 10 chain and independent drug stores in Philadelphia and New Jersey; and a review of WilsonRx’s Pharmacy Customer Satisfaction Survey data, an eight-page paper survey of 34,454 pharmacy customers that included questions on a variety of topics.
“The research and analysis was surprising in that we found that while a fairly high percentage of pharmacy customers were aware that their pharmacy offered prescription flavoring, many were not getting the full value or benefits of the service, either because they didn’t understand how it would help their kids take the medicine or they were simply not asked about it,” Jim Wilson, one of the researchers, said. “I was surprised that there were so many positive benefits for the pharmacy, yet many don’t seem to be making the effort to deliver a totally satisfying flavoring experience. Clearly, the research shows that pharmacy retailers and chains can improve customer satisfaction with a very select family audience.”
According to FlavoRx, a company that makes prescription drug flavoring, only 3% of prescriptions that could be custom flavored actually are. According to the WilsonRx research, nearly 40% of parents would get a medication flavored for their child, regardless of cost. In addition, 97% of parents said if the pharmacist recommended medication flavoring, they would be highly likely to accept.
Kids need to know the difference between Candy and Medicine. Many emergency Room visits from kids climbing up to Medicine Cabinets to procur some goodies. Many years ago Bronkometer overdoses from COPD'ers using beta agonist as breathj freshener since it was so handy. Reformulated it so it wouldn't taste so good. Better to have kids swallow dose and then follow up with their favorite treat (i.e. pudding, jell-o ect). Never too young to teach them the difference and avoid the temptation to reward themselves with something mysterious that Mommy keeps in a special place that tastes mighty good. It only takes a few minutes for a Pharmacist to get this point across, and many tragedies could be prevented.
Paging Dr. Drug Store: Retailers expand healthcare access
WHAT IT MEANS AND WHY IT’S IMPORTANT — The retailization of health care, as it’s called on the cover of the Aug. 27 issue of Drug Store News, could turn out to be one of the most significant developments in the history of retail and health care alike.
(THE NEWS: Walmart takes a shot at expanding healthcare access. For the full story, click here.)
Even in recent memory, health care usually meant setting up an appointment at the doctor’s office, waiting — sometimes for days, depending on the doctor’s availability — and then getting a prescription and taking it to the pharmacy. Now, the retail pharmacy and retail clinic are becoming destinations for health care as well, particularly some primary care services traditionally reserved for physician offices, such as immunizations and physicals, offered by pharmacists themselves, nurses and even in-store physicians.
As a report from PricewaterhouseCoopers noted in response to the Supreme Court’s upholding of the Patient Protection and Affordable Care Act, "The growth of high-deductible health plans underscores consumers’ cost sensitivity and puts increased pressure on insurers for the most cost-effective healthcare options, such as retail clinics, e-visits and mobile health, which provide convenient primary care services."
All of this, together with the greatly increased number of patients that the healthcare-reform law and the Supreme Court decision have created, spells a magic word: accessibility. That’s good news for patients, and it’s especially good news for retailers as they are set to become increasingly important destinations for healthcare services.
What do you think? Sound off in the comments below.
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