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NACDS launches new Total Store Expo webinar series

BY Antoinette Alexander

ARLINGTON, Va. — To help retailers and suppliers prepare for success at the upcoming National Association of Chain Drug Stores Total Store Expo in August, NACDS has develop a webinar series to help attendees plan and navigate their experience.

The NACDS Total Store Expo will be held Aug. 22 to 25 at the Colorado Convention Center in Denver.

The educational series will help attendees plan and navigate their trade show experience in a number of areas, including logistics, technology, appointment planning, Meet the Market strategies and engaging with the media.
 
Each webinar is offered at no charge to all retailers and suppliers that are registered for the NACDS Total Store Expo. Following each webinar, video will be available online for viewing on the NACDS-TV channel.  Below is the line-up of all webinars:

July 8: Show Logistics – From Set Up to Tear Down
Get the go-to-guide on how to ensure all exhibit materials are shipped properly and timely. Specific items that will be covered are exhibit insurance information; working with Freeman, the logistics company for NACDS Total Store Expo; move-in/move-out requirements and other important protocols to help make the onsite set-up and breakdown of the trade show the most efficient and effective experience.

July 15: Meet the Market – Suppliers
Learn from retailers and suppliers how they utilize the 10-minute Meet the Market program.  Executives from NACDS Retail Advisory Board members H-E-B and Lornamead will offer insights on how these fast-paced business meetings provide important first-step business opportunities that can lead to long-term partnerships.

July 23: Meet the Market – Retailers    
This webinar will assist retailers in finalizing their Meet the Market schedules. Important information covered in this presentation includes making edits to online schedules, how to review company profiles, and review of onsite logistics of the Meet the Market program.

July 30: Retailer Preview – Everything for Pre-Show Planning
Designed for retailers, this webinar is a one-stop shop to review all of the online resources to maximize final preparations for the NACDS Total Store Expo, including retailer resources, participating companies, the appointment planner, and how to utilize social media.

A previously-held webinar — Exhibitor Tools, Tips and Tricks: An overview of the Total Store Expo Resources — is also available for viewing under the Exhibitor Resources section of the NACDS Total Store Expo web site.

Registration is not required for these webinars; however, NACDS urges those who are interested to contact NACDS’ Mary Medawar at mmedawar@nacds.org to obtain information on how to access the webinars.

“Preparation is truly the key to a successful experience at the NACDS Total Store Expo – both for retailers and suppliers,” stated NACDS president and CEO Steve Anderson. “Innovative resources like the upcoming webinar series are designed to provide attendees effective and efficient preparation strategies ahead of time to help maximize business opportunities and the overall experience at the trade show.”
 

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Helena Foulkes to investors: CVS Health remains ‘a category of one’

BY Antoinette Alexander

WOONSOCKET, R.I. — Fresh from two major acquisition announcements — Target’s pharmacy business and Omnicare — CVS Health remains "a category of one” and continues to look ahead to its next innovative move, Helena Foulkes, EVP of CVS Health and president of CVS/pharmacy, told investors at the Jefferies 2015 Global Consumer Conference Tuesday morning.

“We foresaw the coming changes in healthcare and over the past several years we have built a one-of-a-kind company with unmatched, integrated assets. Our model has continued to fuel our growth by enabling us to bring differentiated solutions that our competitors simply cannot match,” Foulkes said during the presentation, which was webcast. “So, how can I summarize competitive edge? We are the only company with the ability impact consumer, payors and providers with innovative, channel-agnostic solutions.”

The company's retail pharmacy business continues its history of strong performance as the company is outpacing the market, Foulkes told investors. That growth is being driven not only by CVS Caremark, but also by share gains with other payors.

Commenting on the acquisition of Target’s pharmacy business, Foulkes said, “This strategic relationship brings together two leading retailers who complement in strength, brand and culture to enhance the experience for Target guests, while expanding CVS Health’s presence in new markets. … This transaction also enables us to reach more patients, adding a new retail channel for our offering such as Maintenance Choice, Pharmacy Advisor and Specialty Connect.”

The deal also includes the rebranding of Target’s nearly 80 medical clinic with CVS Health’s MinuteClinic banner, and the building of another 20 clinics in stores, which will become part of CVS Health’s larger growth goal of operating 1,500 clinics by 2017.

CVS Health currently operates nearly 1,000 clinics in 31 states and the District of Columbia. Over the past two years, the company has opened more than 340 clinics while entering 20 new markets.

As previously reported, CVS Health also reached an agreement to acquire Omnicare, a provider of pharmacy services to long-term care facilities. The move will significantly expand CVS Health’s its ability to dispense prescriptions in assisted living and long-term care facilities.

“The acquisition of Omnicare provides a new pharmacy dispensing channel for CVS Health, expanding our customer reach to a broader population of chronic care patients and seniors at an important time as the population ages,” Foulkes told investors.

Omnicare also has a specialty pharmacy business — the eighth largest in the United States — so the deal no doubt complements CVS Health’s existing specialty business and further expands CVS Health’s presence in the space.

During her presentation, Foulkes also reiterated the five strategic themes previously outlined by CVS Health to further grow the front-store business:
•    Better health made easy
•    Elevate beauty
•    Customer-driven personalization
•    MyCVS store
•    Digital innovation

In wrapping up her comments, Foulkes left investors with four key takeaways:

•    CVS Heath foresaw the coming changes of the healthcare landscape and built a suite of assets to capitalize on the opportunities;
•    CVS Health remains "a category of one.” “It is still CVS Health with an integrated pharmacy model and one that is resonating with clients and customers and driving success in the market. Our unique suite of assets remain unmatched,” Foulkes said;
•    Change is not over. “We are looking ahead and remain focused on our next innovative move to further differentiate CVS Health,” Foulkes told investors; and
•    CVS Health remains focused on achieving sustainable, long-term growth and returning value to its shareholders.
 

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CVS Health names chief marketing officer

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Health announced on Tuesday that Norman de Greve will join CVS Health as chief marketing officer, effective July 15.

In this role, de Greve will be accountable for marketing strategy across the enterprise. Currently, president of the Boston and Detroit offices of DigitasLBi, an agency considered a pioneer in marketing, de Greve has deep experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics in some of the most competitive industries, such as financial services, health care, travel, retail and automotive.

"As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front store products," stated Helena Foulkes, president, CVS/pharmacy. "Norman's background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we'll drive future growth."

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting where he honed his expertise in developing customer-driven growth strategies and analytics. De Greve earned a B.A. from Ithaca College and an MBA from University of Chicago Graduate School of Business.
 

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