Driving Rx growth despite slower drug pipeline
With all the talk of the slowdown in big drug introductions and increased pressure from the generic side of the business, Drug Store News Group editor Rob Eder talked to key thought leaders at the ECRM Branded Rx conference about what retail pharmacy can do to drive sales growth and improve patient outcomes.
Kids’ OTC cough-cold products
What are consumers saying about the FDA’s recent recommendation against OTC cough-cold products in children under 6 years old? Will it change their purchasing habits? What will they do now? With cold-and-flu season just around the corner, Drug Store News.TV went out on the streets of New York City to find out.