HEALTH

NACDS kicks off first annual RxIMPACT Day

BY Allison Cerra

WASHINGTON More than 150 pharmacy advocates from more than 30 states, armed with personal stories about the critical role pharmacy plays in improving patient care and keeping healthcare costs down, conducted meetings with key lawmakers as part of the National Association of Chain Drug Stores’ inaugural RxIMPACT Day on Capitol Hill.

In addition to the efforts on the Hill Wednesday, NACDS is embarking on a grassroots letter-writing campaign to members of Congress. NACDS will reach out to more than 20,000 pharmacy advocates, including NACDS members, to encourage them to engage on healthcare reform with their respective elected officials in Washington.

“NACDS RxIMPACT Day on Capitol Hill is the cornerstone event of the association’s newly launched grassroots advocacy program,” said NACDS president and CEO Steve Anderson. “NACDS is pleased to welcome pharmacists and other industry advocates from across the country to Washington, D.C., [today]. Pharmacy is the face of neighborhood health care and provides convenient and accessible health care for patients in every state and congressional district. The timing of the healthcare reform debate could not afford a better opportunity for pharmacy to urge lawmakers to include pro-patient, pro-pharmacy policies in those discussions.”

To further complement the Hill meetings, and to bolster healthcare reform messages, NACDS also took out a full-page, color advertisement in the Capitol Hill publication Roll Call. The ad provides an additional opportunity to show the value of pharmacies, and how they can help enhance healthcare quality, access and affordability.

Meanwhile, NACDS also bestowed Rep. Mike Ross, D-Ark., the NACDS Congressional Leadership Award for his commitment to the industry and for being an advocate for issues impacting pharmacy. NACDS instituted the annual award this year to honor a member of Congress who demonstrates leadership on pro-patient, pro-pharmacy policy issues. Rep. Ross was the keynote speaker at the event’s welcome dinner.

In response to the event, Drug Store News created a compilation of 10 stories from the print publication meant to profile what retail pharmacy is doing to lead healthcare reform, underwritten by PDX and Rx.com and titled “Community Pharmacy & Public Health: Profiles in Reform,” for members of the House and Senate. Drug Store News presented the guide for the first time at a special breakfast reception Wednesday, June 17, to kick-off the NACDS RxIMPACT Day.

To read the compilation, click here.

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Abbott launches new nutrition shake

BY Michael Johnsen

COLUMBUS, Ohio Abbott last week launched the EAS Myoplex Strength Formula nutrition shake, designed to help active people on the go refuel after physical activity. The ready-to-drink sports nutrition shakes come in a new, reclosable 14-fluid oz. plastic bottle designed to make the offering more friendly to mass consumers.

Developed by sports nutrition scientists, EAS Myoplex Strength Formula shakes offer 25 g of high-quality protein designed to help in post-workout replenishment.

“It can be difficult to get the proper nutrition to refuel the body after working out,” stated Monica Hysell, Abbott Nutrition general manager and DVP. “That’s why Abbott made it easier than ever to drink an EAS Myoplex Strength Formula shake [that] has an easy-to-handle shape and reclosable top.”

The shakes will be offered in four flavors — chocolate cream, vanilla cream, strawberry cream and banana cream.

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Wellness Brands set to launch NASA-licensed hydration formula

BY Michael Johnsen

BOULDER, Colo. NASA earlier this month licensed a patented hydration formula to Wellness Brands that is effective in treating any type of dehydration, Wellness reported, including altitude sickness, jet lag and hangovers.

“We developed this product to perform optimally under the most extreme conditions,” stated John Greenleaf, former NASA research scientist and inventor of the formula. The novel formula contains a specific ratio of key electrolytes for rapid restoration of hydration. These electrolytes, dissolved in water, optimize the levels of ions in the body, Greenleaf explained.

The beverage is an isotonic formulation that restores both intracellular and extracellular body fluid volumes in dehydrated astronauts, athletes and others. As a result, in studies among athletes, the formula was scientifically shown to deliver greater endurance than sports beverages containing carbohydrates.

Wellness Brands is launching its first electrolyte concentrate brand, The Right Stuff, this month.

“We are confident that anyone suffering from dehydration will benefit from using this product; however, we are rolling it out first to endurance and elite athletes to demonstrate its efficacy for before, during and after exertion, and to serve the most demanding segment of the market,” commented David Belaga, Wellness Brands president. “Based on the scientific evidence, we believe that no product addresses the hydration needs of high-power athletes as effectively as The Right Stuff. … Once the public is aware with how well The Right Stuff works, we’ll offer the technology more broadly to serve a wider range of consumers who want to maximize their hydration.”

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