NABP establishes .pharmacy domain
MOUNT PROSPECT, Ill. — The National Association of Boards of Pharmacy last week launched the .pharmacy generic Top-Level Domain (gTLD) to provide consumers a means for identifying safe, legal and ethical online pharmacies and related resources.
"Because rogue drug sellers continue to proliferate on the Internet, distributing dangerous counterfeit and substandard medications to consumers, the launch of the .pharmacy program is a significant step in protecting the public health, both in the United States and other countries," said NABP president Joseph Adams. "NABP is pleased to begin offering .pharmacy registration so that consumers can easily determine if the site they are using is an appropriately licensed, legitimate pharmacy operating in compliance with program and applicable regulatory standards."
Of the tens of thousands of rogue sites selling prescription drugs online, NABP has reviewed more than 10,800 and found that nearly 97% do not follow pharmacy laws and standards established to protect the public health.
With this in mind, NABP will grant use of the .pharmacy domain only to legitimate website operators that adhere to pharmacy laws in the jurisdictions in which they are based and in which their patients and customers reside, so that consumers can easily find safe online pharmacies.
The first registration phase for .pharmacy domain names will begin in November. This date marks the start of the Sunrise Period a preliminary, limited registration period for those trademark holders who have entered their trademarks into the Internet Corporation for Assigned Names and Numbers Trademark Clearinghouse. During this period, trademark holders may apply to NABP for approval to register their trademark name as a .pharmacy domain.
Following the Sunrise Period, registration for .pharmacy domain names will be open to pharmacy websites that are accredited through the NABP Verified Internet Pharmacy Practice Sites and Veterinary-Verified Internet Pharmacy Practice Sites programs, as well as for pharmacy websites that have received approval through the NABP e-Advertiser Approval Program. These pharmacies and their websites have already undergone a thorough review process and established their compliance with NABP standards for legitimate online practice and are considered eligible to register a .pharmacy domain name.
Applications from other pharmacies seeking to register a .pharmacy domain name will be accepted beginning in early 2015. This phase will be followed by the general registration (or general availability) period, which will be open to any entity offering pharmacy-related products, services or information that meets .pharmacy eligibility standards. Entities seeking a .pharmacy domain must first submit an application to NABP. Once approved, applicants will be able to register the domain through an approved registrar.
With the support of an international advisory committee, and the International Pharmaceutical Federation, NABP has developed policies and procedures to ensure that only websites dispensing legitimate medications and operating in a manner that is safe and lawful may use a .pharmacy domain name. The .pharmacy eligibility requirements were developed to address concerns shared by domestic and international stakeholders about illegal online drug sellers distributing products that endanger patient health worldwide.
Among the global coalition of stakeholders behind the .pharmacy initiative are the Alliance for Safe Online Pharmacies, Eli Lilly and Company, European Alliance for Access to Safe Medicines, FIP, Food and Drug Administration, Gilead Sciences, Inc, INTERPOL, Janssen Pharmaceuticals, LegitScript, Merck, National Association of Pharmacy Regulatory Authorities, Pfizer and state boards of pharmacy.
Temptations rolls out cat treat designed to initiate play
BY Ryan Chavis
NASHVILLE, Tenn. — Temptations Treats for Cats will expand its line of products with the introduction of new Temptations Tumblers, a treat designed for owners to toss and roll. The brand hopes the treats will help facilitate spontaneous play, providing cat owners with a new way to bond with their cats on a daily basis.
“When you pick up a bag of Temptations Tumblers, you’re opening the door for fun, which can happen at any time, for any reason, or for no reason at all,” said Amy Keith, brand manager. “We created Temptations Tumblers to help owners easily engage with their cats because life can be so much more fun when playtime is a part of your daily routine.”
The treats come in two flavor combinations — Tasty Chicken & Turkey and Savory Salmon & Tuna — and are available now at retail, grocery and pet stores for a suggested retail price of $1.89 for a 2.47-oz. bag.
Fruitwater celebrates life’s little moments in new campaign
BY Ryan Chavis
NEW YORK — The makers of Fruitwater are launching a new campaign featuring actress Christina Applegate. The campaign will encourage consumers to take a few moments from their busy days to focus on themselves. Digital video will be at the center of the campaign and will feature Applegate taking time out of her daily duties to enjoy the little moments she steals away while drinking Fruitwater.
“Between juggling meetings and playdates, housework and homework, dinner with the family and staying fit — every day is an adventure! As we all know, there just never seem to be enough hours in the day, so it’s nice to steal a moment to enjoy a fruitwater,” Applegate said.
In addition to the videos, consumers will have the chance to win prizes by becoming a fan of the brand's Facebook page and leaving a comment about how they manage to take moments for themselves. Creative print executions in entertainment and lifestyle markets are also part of the campaign.
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