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Nabisco expands Brown Rice Triscuit line

BY Ryan Chavis

EAST HANOVER, N.J. — Nabisco’s Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.

The new snack is available in three flavors: Sour Cream & Chive, Wasabi & Soy Sauce and Cinnamon Sugar. Brown Rice Triscuit Thin Crisps are baked with 100% whole-grain brown rice and whea, and pack 23 g of whole grains per 30 g serving.

Consumers can find them at retailers nationwide for a suggested retail price of $3.69 for a 7.6-oz. box.

 

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KeVita adds three flavors

BY Ryan Chavis

VENTURA COUNTY, Calif. — KeVita Sparkling Probiotic Drink announced that it will be growing its line of beverages with the launch of three new flavors, which include blueberry cherry, tangerine and hibiscus berry daily cleanse.

"Making healthy decisions shouldn’t mean that you need to compromise taste," KeVita CEO and co-founder Bill Moses said. "These new flavor profiles are a labor of love that we tested and refined until they met our highest nutrition and flavor standards. Our intent is to always go above and beyond for our customers and make the amazing benefits of probiotics available to every palate, every person, every day."

In addition to serving as a replacement for sugar-filled, high-calorie drinks, KeVita Sparkling Probiotic Drinks offer the health benefits of probiotics, which the companys says supports the immune and digestive systems while also maximizing nutrient and vitamin absorption in the body. All KeVita’s drinks contain four strains of live probiotics: Bacillus coagulans, L.paracasei, L.plantarum, and L.rhamnosus, combined with KeVita’s signature probiotic culture.

The new flavors will launch mid-March for $2.99-$3.49 at Whole Foods Market stores and will then appear on the shelves of various natural and gourmet markets nationwide at the end of June.

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MillerCoors to launch Smith & Forge hard cider

BY Ryan Chavis

CHICAGO — MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month. The beverage contains 6% alcohol by volume and features a distinct taste and crisp finish, the company said.

"There was a time when more hard cider was consumed in America than beer. Now hard cider is exploding again, but the sweetness of many current ciders can be a turn off to beer drinkers, and some of them are looking instead to spirits and crafts for variety," said David Kroll, MillerCoors VP insights and innovation. "Smith & Forge is a strong, just-sweet-enough hard cider that encourages guys to discover — or rediscover — the world of hard cider."

Smith & Forge Hard Cider is available in a 16-oz. single-serve and 4-pack cans, as well as 12-pack 12-oz. cans. MillerCoors will support Smith & Forge with a national marketing campaign, which includes multichannel activations with such media partners as ESPN, Discovery Channel and Comedy Central.

 

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