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Mylanta returns to shelf with new formulas, products

BY Gina Acosta

WESTPORT, Conn. — Heartburn and stomach remedy Mylanta is hitting retail shelves nationwide once again, but this time with an improved taste, extra coating power and new products.

After leaving the U.S. market in 2010 due to supply issues, the brand has updated Mylanta Maximum Strength's classic lemon mint liquid antacid/anti-gas remedy to offer a smoother, creamier formulation, and is joined by the modern flavor of vanilla caramel – a decadent flavor that is new to the antacid category. 

Additionally, new Mylanta Tonight delivers a honey chamomile flavor to help soothe heartburn after dinner, while new Mylanta Gas Minis, an extra-strength anti-gas remedy in a unique and great-tasting mini tablet, are also being introduced.

"According to recent figures shared by the American College of Gastroenterology, a staggering 60 million American adults experience acid indigestion or heartburn at least once a month, while more than 15 million experience it daily," said Jamie Barickman, president of Infirst Healthcare, the makers of new Mylanta. "A trusted brand by consumers and doctors alike is back and improved to help today's heartburn sufferers."

Mylanta products deliver soothing, fast relief from the symptoms of acid indigestion or heartburn, and yet are gentle on the body, so they can be used more often than medicines that reduce stomach acid by altering the body's digestive system.

New Mylanta is being brought back to the marketplace by Infirst Healthcare, under license from McNeil Consumer Pharmaceuticals, a division of Johnson & Johnson. 
 

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Adweek: Here’s what makes shoppers come back

BY Gina Acosta

In a new study released exclusively to Adweek, Boston-based consultancy C Space homed in on consumer loyalty among the big retail players, attempting to flesh out some insights about what makes shoppers come back. (Adweek

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Rubbermaid breaks ground with new food storage line

BY Gina Acosta

NEW YORK — Consumers looking for something to help keep produce fresher longer in the fridge have a new option in the food storage aisle from Rubbermaid.

The brand has unveiled FreshWorks Produce Saver, a breakthrough food storage container that features patented technology to keep produce fresher up to 80% longer than traditional produce packaging. 

With FreshWorks Produce Saver products, consumers can simply move produce from store packaging and into FreshWorks containers before refrigerating to maintain freshness for up to 80% longer. Available in three different sizes to fit a variety of produce needs, FreshWorks features revolutionary FreshVent technology to regulate the flow of oxygen and carbon dioxide, while the CrispTray helps reduce moisture and spoilage. From berries to leafy greens, this means that Americans can enjoy fresh fruits and vegetables for longer.

Rubbermaid will launch a "Long Live Produce Challenge" on June 13, encouraging consumers to test and prove the benefits of the FreshWorks Produce Saver, while they shop for their favorite fresh produce. 

FreshWorks Produce Saver features include:

  • Keeps produce fresh up to 80% longer versus store packaging.
  • FreshVent Lid contains revolutionary membrane that naturally regulates the flow of Oxygen and Carbon Dioxide to create the optimal environment so produce stays nearly as fresh as the day it was picked.
  • CrispTray helps keep moisture away from produce to reduce spoilage.
  • Lid filter lasts a lifetime.
  • Top shelf dishwasher safe, BPA-free.
  • Available in three sizes to hold all types of produce: Small (2.5 cups): Ideal for small berrie; Medium (6.3 cups): Perfect for strawberries; and Large (17.3 cups): Optimal for leafy greens.
  • MSRP: $9.99 to $15.99.

Rubbermaid's FreshWorks Produce Saver line is now available at retailers nationwide.

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