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Mylan launches generic version of Boniva injection

BY Michael Johnsen

PITTSBURGH — Mylan on Friday announced that it has launched ibandronate sodium injection, 1 mg (base)/mL, packaged in 3 mg (base)/3 mL pre-filled glass syringes, which is the generic version of Hoffmann-La Roche's Boniva injection. Mylan received final approval from the Food and Drug Administration for its abbreviated new drug application for this product, which is indicated for the treatment of osteoporosis in postmenopausal women.
 
U.S. sales of the product totaled approximately $18.4 million for the 12 months ending June 30, according to IMS Health.
 
Currently, Mylan has 288 ANDAs pending FDA approval representing $110.3 billion in annual brand sales, according to IMS Health. Forty-two of these pending ANDAs are potential first-to-file opportunities, representing $27.5 billion in annual brand sales, for the 12 months ending June 30, according to IMS Health.
 
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Boehringer Ingelheim to sponsor Univision’s singing reality competition ‘Va Por Ti’

BY Michael Johnsen

MIAMI — Univision on Thursday announced the official sponsors for its singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision. Hosted by TV personality Galilea Montijo, “Va Por Ti” features three teams of contestants, each mentored by popular Latin music artists including El Dasa, Dulce Maria and Jencarlos Canela.  
 
The show will feature Alejandra Guzman and Larry Hernandez as celebrity judges and one internationally renowned artist will be a guest judge each week. As integrated sponsors, Boehringer Ingelheim, Coors Light, Glade, Metro-PCS and Nissan North America will be prominently featured throughout the series in customized programming content, co-created with Univision, as well as through on-air branded spots. The show premieres on Sunday, Sept. 7 at 8 p.m. on the Univision Network.
 
“We know that our platforms provide powerful and one-of-a-kind engagement opportunities between brands and Hispanic consumers,” said Keith Turner, president of advertising sales and marketing, Univision Communications. “As more brands embrace the importance of engaging Hispanic consumers, we continue to develop culturally relevant platforms to help our marketing partners connect organically with this important audience.”
 
Boehringer Ingelheim will sponsor the “El Duelo” (Last Chance Duel) segment in which two contestants with the lowest votes fight for their chance to stay. The contestants will have an opportunity to perform one song before the judges decide who should be eliminated. BI also will sponsor the “La Revancha” (Afterlife) challenge in which eliminated contestants are featured in a digital only, one-on-one competition on Univision’s “Va Por Ti” website for a chance to get voted back onto the show. Viewers will vote digitally for their choice based on footage from the contestant’s last performance, and the online winner will be brought back for the TV show’s final phase. In addition to the in-show features, BI also will promote its campaign, “Cuida Tu Don,” which promotes awareness and diagnosis around Type 2 diabetes through a series of ads for which popular personality Don Francisco is the spokesperson. 
 
 
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Walgreens partners with HHS on dispensing free flu shot vouchers for the uninsured

BY Michael Johnsen

DEERFIELD, Ill. — For the fifth consecutive year, Walgreens is offering more than $10 million worth of flu shot vouchers free to those without health insurance coverage and unable to afford a flu shot without the voucher, the chain announced Friday. The United States Department of Health and Human Services is again assisting in the voucher distribution effort to help improve flu immunization rates across the country.
 
Each voucher is good for one flu shot at any Walgreens pharmacy in the United States and Puerto Rico, Duane Reade pharmacies in New York and Healthcare Clinic at select Walgreens, and are subject to the terms and conditions on the voucher.
 
“Our ongoing collaboration with HHS has enabled Walgreens to provide free access to flu vaccine to people in need while improving immunization rates in underserved communities across the U.S.,” stated Kermit Crawford, Walgreens president, pharmacy health and wellness. “This program is one of the ways in which we’re responding to the needs of the communities we serve, and also helping to address the access challenges of our health care system. Following another severe flu season, we aim to help more people get, stay and live well throughout the season with the help of the voucher program.”
 
“Since 2010, more than half a million individuals have received free flu shots and vouchers through this innovative partnership,” commented Nadine Gracia, deputy assistant secretary for minority health and director of the HHS Office of Minority Health. “In the face of persistent disparities in influenza vaccination coverage – especially among adults – this initiative reflects our ongoing commitment to expanding access to important preventive services for our most vulnerable and underserved communities.”
 
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