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Mylan launches drug reference for mobile devices

BY Alaric DeArment

PITTSBURGH — Mylan has launched an application version of the reference guide to its drugs, the generic drug maker said Thursday.

The company announced what it called the first ever app of its Generic Brand Reference Guide, a free reference for healthcare professionals, patients and pharmacy students that enables the fast identification of brand and generic drugs. The 2012 print edition of the GBR was made available in a pocket-sized format earlier this year.

"We are pleased to offer Mylan’s 2012 GBR to healthcare professionals in the U.S., including pharmacists, physicians and nurses and chain and wholesale buyers," Mylan North America president Tony Mauro said. "The GBR provides a comprehensive and up-to-date list of the generic and brand names for more than 2,000 separate oral and liquid dosage forms, as well as injectable and transdermal products. Mylan is committed to partnering with healthcare providers to optimize their time and together expand access to high-quality medicine."


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Popcorn, Indiana launches new snacks

BY Allison Cerra

NEW YORK — Popcorn, Indiana is sweetening up the snacks aisle.

The company said it has reintroduced its limited-edition flavor line. New to the portfolio this year are chocolate peanut butter kettlecorn and dark fudge peppermint kettlecorn. What’s more, Popcorn, Indiana has added more flavors to its year-round lineup: almond biscotti popcorn and roasted peanut caramel popcorn. The new varieties are all natural, gluten free, contain whole grains and have zero trans fats, cholesterol or preservatives.

"Our mission has always been to expand the possibilities of popcorn," Popcorn, Indiana president and CEO Hitesh Hajarnavis said. "By offering completely new indulgent popcorn treats, we are able to push the popcorn category to the next level. Other companies have launched similar products this season and we welcome them to the category we created. Since the 2011 program came to a close, consumers have been clamoring for its return via email, phone calls and social media commentary. We are excited to be back with an even stronger lineup of flavors to rock some taste buds once again."

Almond biscotti and roasted peanut caramel popcorn will hit shelves in September and will remain staples in the Popcorn, Indiana line throughout the year. The limited-edition flavors will be available in retailers nationwide through March.

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Fever-Tree adds two flavors to mixers portfolio

BY Allison Cerra

SAN RAMON, Calif. — Fever-Tree has expanded its lineup of premium mixers.

Naturally light ginger beer and sparkling lemon join the brand’s portfolio, which currently includes such flavors as Indian tonic water, naturally light tonic Water, Mediterranean tonic water, club soda, bitter lemon, ginger ale and ginger beer.

At 60 calories per serving, Fever-Tree naturally light ginger beer contains 42% fewer calories by sweetening with natural fruit juice, instead of cane sugar. Still featuring the same ginger used in Fever-Tree’s signature ginger beer, Fever-Tree naturally light ginger beer is the cocktail-enthusiast’s low-calorie alternative for mixing.

Meanwhile, Fever-Tree’s sparkling lemon is a refreshing, highly carbonated lemonade that blends together real lemons, soft spring water and sfumatrice extracts of lemon from Sicily.

Fever-Tree naturally light ginger beer is available in a 500-mL bottle with a suggested retail price of $2.99, while Fever-Tree Sparkling Lemon is sold as a four-pack (four 200-mL bottles per four-pack) for a suggested retail price of $5.99. Both mixers are available nationwide at select retail outlets and on Amazon.com.

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