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Mylan introduces Estrace cream generic

BY Gisselle Gaitan

Mylan has announced the launch of its Estradiol Vaginal Cream USP, 0.01%, the first generic version of Allergan's Estrace cream. The company received final approval from the U.S. Food and Drug Administration for the product which is intended to treat vulvar and vaginal atrophy.

“The approval and launch of Estradiol Vaginal Cream strengthens our robust women's healthcare portfolio and our commitment to helping women manage their health across every stage of their lives, from contraception and hormone replacement therapy to certain disorders that are highly prevalent in women, like hypothyroidism. Mylan is now one of only a few companies that will offer Estradiol as an option across four delivery systems – cream, gel, transdermal patch and tablet. This breadth allows us to deliver multiple options and, ultimately, greater value to customers, healthcare professionals and patients. Further, introducing a first-time generic demonstrates our leadership in continuing to create access to high-quality medicine for patients and the U.S. healthcare system,” Mylan CEO, Heather Bresch said.

Estradiol Vaginal Cream USP, 0.01%, had U.S. sales of approximately $449 million for the 12 months ending Oct. 31, 2017, according to data from  IQVIA.

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Rojo’s pico de gallo, queso win Scovie Awards

BY Gisselle Gaitan

Rojo’s, a company specializing in the creation of refrigerated, restaurant-style salsas and chips expanded their product line earlier this year with the launch of Salsa Con Queso and Queso Blanco. The launches joined the Cypress, Calif.-based company’s portfolio of consumables which already included Pico de Gallo Salsa, Salsa Verde and Hatch Chile Salsa.

Along with the new launches, it also was announced that the brand's Pico de Gallo (medium) which contains jalapeno peppers amidst tomatoes and onions, and the Queso Blanco, containing Monterey Jack, cotija cheeses, green chiles and jalapenos; have each respectively earned first place Scovie Awards, the company said.  

“We’re honored to know several Rojo’s products have been adorned with gold once again in the 2018 Scovie Awards. The latest achievements mark our industry honors for the third year running and we couldn’t be more excited to be recognized in this capacity. At Rojo’s, we are also looking to expand into more segments to consistently satisfy consumers and dedicated fans, so receiving first place for our new Queso Blanco Dip and refreshed Pico De Gallo salsa is an exceptional achievement for the brand at a pivotal point in the launch of these items. We’re pleased that these products have delighted dip connoisseurs and that we’ve grown to become the consumer choice for premium foods in the category,” Mark Miller, vice president of marketing at Simply Fresh Foods, said.

Products within Rojo’s line of artisanal salsa and dips can be found in grocery retailers nationwide including, Safeway, Albertson’s, Lunardi’s, Mollie Stones, Food 4 Less, Holiday, Haggens, and Ingles.  

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Henkel donates products to NBC’s Today Show toy drive

BY Gisselle Gaitan

Stamford, Conn.-based Henkel embraced the season of giving by announcing their participation in NBC’s Today Show Toy Drive for the sixth consecutive year. The company which includes Dial, Persil, Purex and Snuggle within its portfolio, donated a total of more than $1 million in laundry and beauty care products to a variety of charities across the United States.

Within its six years of participation, Henkel also has donated a cumulative of $3 million in products, the company said. 

“Once again this year, we are pleased to donate everyday laundry and beauty care essentials to help ease some of the daily financial pressures the holidays impose on families in need,” Ed Vlacich, region head of Henkel beauty care, said. “We’re hopeful that these donations of household essentials will make life a little easier while helping people look and feel their best, this season and beyond.” 

Aside from donating items within their line of products, 5,000 snuggle bears were included within the roster of donations, the company said. 

Earlier this year, Henkel announced that it had acquired Zotos International, the North American hair professional business of Shiseido.

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