myGMDC expands services
The challenge GMDC chose to accept: How do you extend the productivity derived from GMDC meetings into a year-round, access-from-anywhere service that doesn’t require a 100-page user manual to start up? The solution: the recently reconstructed myGMDC, a members-only portal that gives access to a myriad of fresh services and education exclusive to GMDC members. That includes services like GMDC*Connect, which opens the door to high-definition video conferencing to member companies, or the new GM Hierarchy, a data repository created in partnership with Nielsen that measures the general merchandise business across the industry.
The fact is there are a lot of relatively new services that can be accessed through myGMDC. To bring attendees of the 2014 GMDC Health, Beauty and Wellness Marketing Conference up to speed on all of them, Keith Wypyszynski, GMDC VP business development and chief member officer, joined Michael Winterbottom, GMDC VP information technology and chief technology officer, on the stage Sunday afternoon to showcase the many services available.
Keith Wypyszynski, GMDC VP business development and chief member officer (left), and Michael Winterbottom, GMDC VP information technology and chief technology officer (right), spoke about GMDC’s services during Sunday’s business session.
GMDC*Connect is a free video conferencing tool that can make follow-ups after a GMDC conference both more efficient and less expensive. But it goes beyond being a tool member companies can use in conferencing with other member companies — they can use it for any purpose, including the facilitation of internal meetings or meetings with companies outside of GMDC. Only the host of the conference — which can field as many as 25 connections — needs to be a GMDC member. GMDC*Connect is compatible with any device, including legacy video conferencing systems, Winterbottom said. “You can also have an unlimited number of people watching that exchange in real time,” Winterbottom added.
With regard to the GM Hierarchy, GMDC plans to refresh it this fall, Wypyszynski said. Wypyszynski added that there also is an enhanced HBW section that tracks more than 60 health and beauty categories and is updated on a monthly basis. “We think these two services will now provide you a greater ability to look across all the non-food areas, not only health and beauty, but general merchandise for all of our members,” he said.
Another new service is GMDC’s Virtual Store Tour in partnership with RetailNetGroup. GMDC has been offering local store tours as part of its GM conference for several years, Winterbottom noted. Now those store tours are being hosted and archived online, which allows retailers and suppliers to review new store formats from anywhere in the world. “It’s a great way at looking at the top retail trends as seen around the world,” Wypyszynski said.
Members exploring the myGMDC site also will find that they have an industrywide online directory service at their fingertips, which enables them to identify any buyer or supplier by the categories they sell or buy. “If you truly want to maximize the value derived from your GMDC membership, one of the keys is to keep your profile fresh,” Winterbottom said.
GMDC also is leveraging the content delivered at its conferences to its website. For example, GMDC has already taken Saturday’s lunch presentation presented by Nielsen’s Todd Hale and NMI’s Maryellen Molyneaux and archived it on the site. “One thing that’s nice is through GMDC*Connect, we have the ability now to use the same video technology service and broadcast that live 365 days per year,” Wypyszynski noted. “We already have 16 presentations that have been made [available] through the service online. In addition to that, we have a number of whitepapers and research studies that are available.”
The bottom line: There are a number of new, technology-driven services available through myGMDC that are worth checking out.
Martire honored with Lifetime award
ORLANDO, Fla. — Energizer Household Products’ Lou Martire, VP trade development, was honored Saturday evening with the 2014 GMDC Lifetime Achievement Award in recognition of his contributions to the industry. “This award was developed to really honor and acknowledge people who make a real difference in our industry,” said Bill Anderson, GMDC chairman and group VP at H-E-B. “They’re just very, very special people.”
GMDC showcased Martire’s career and family as part of a 15-minute video featuring accolades from personal industry friends, including Kevin Tripp, Bill Anderson and David McConnell, among others. “This year’s recipient of the lifetime achievement award is multifaceted, is passionate, is intelligent. He’s a great business person,” the video started. “He cares about trying to help others, whether it’s trying to help build your business or just help you be a better person.”
Lia Aldridge, Lou and Pat Martire, grandson Luca Aldridge, John Aldridge and grandson Camden Aldridge
A Rutgers graduate, Martire has been with Energizer since age 22. “Lou’s tenure with Energizer is pretty amazing. Forty-plus years is pretty incredible in today’s world where people move around. He was able to transition as the company transitioned, went from being a battery company, a household company, a beauty-care company, a personal care company; [he] never missed a beat.”
Joining him on stage in accepting the prestigious award was his daughter’s family — the Aldridges, including his two grandsons Luca and Camden. Martire instills a willingness to help others across his family, as both his daughter and his son-in-law are retail pharmacists.
GMDC also recognized the association’s two most-recent award recipients — Jerry Brown, 2012 GMDC Lifetime Achievement Award honoree, and Pharmavite’s Skip Aldridge, who was honored with the award in 2013.
See below for a replay of the video honoring Lou Martire.
GMDC Showcase: Hot OTC Products
ORLANDO, Fla. — Suppliers are given the opportunity to showcase their products for retail buyers at the GMDC Health, Beauty and Wellness Marketing Conference. Below, Drug Store News highlights some of the hot OTC products in the showcase this year.
Pain relief in liquid shot format is all the rage right now. For the 52 weeks ended Dec. 29, sales of internal analgesic liquids were up 5.6% to $390.3 million across total U.S. multi-outlets, according to IRI. GM Pharmaceuticals’ VanaPain will only contribute to that escalating growth. GM Pharmaceuticals recently announced the addition of 8-oz. bottles to its line of liquid pain relief. The new bulk products for the chronic pain sufferer begin shipping in July, and the suggested retail price ranges from $7.99 to $9.99. Launched earlier this year in a liquid shot format, VanaPain and VanaPain PM provide pain relief for the consumer on the go. The pain relievers, retailing at a suggested price of $2.99 per shot, are formulated with 870 mg of choline salicylate, an NSAID, and 65 mg of caffeine.
Bayer introduced its energy supplement to buyers at the 2014 GMDC Health, Beauty and Wellness Marketing Conference. Called Berocca, the product may be new to U.S. consumers, but it already has a worldwide following, including in Australia, New Zealand, South Africa and the United Kingdom. It’s a caffeine-free energy alternative that contains B vitamins to help the body release energy from food and to support vitality and stamina. Among other ingredients, it also contains biotin, which helps release energy from food, and magnesium, which works with B vitamins also to help the body release energy from food and keep the nervous system and muscles working properly.
Chattem displayed its IcyHot Smart Relief TENS Therapy product in the GMDC showcase, with a floor display featuring IcyHot spokesman Shaquille O’Neal. The external analgesic play offers a new option for those consumers seeking elusive relief from back pain or muscle soreness. Electrotherapy TENS units are a prescription-free, pain-relief option recommended by professionals and favored by a growing number of acute and chronic pain sufferers. TENS, which stands for transcutaneous electrical nerve stimulation, uses gentle pulses to stimulate nearby nerves and is thought to scramble pain messages to the brain, stimulate the production of endorphins (the body’s natural pain reliever) and improve blood circulation.
Chattem also featured its Nasacort Allergy 24HR, which hit store shelves in February. In 10 weeks on the shelf, the nasal corticosteroid already has generated $33.6 million in sales across total U.S. multi-outlets, according to IRI figures for the 52 weeks ended April 20. Part of the success of Nasacort Allergy 24HR nasal spray is an interactive shelf display at CVS/pharmacy, and others retailers, that gives a whole new meaning to the term “shelf talker.” With the press of a button, shoppers at the point of decision have the opportunity to watch a brief tutorial on what Nasacort is about and why they should consider Nasacort as their allergy remedy of choice.
eos, the Evolution of Smooth, displayed its seasonal colors/flavors for its eos lip balms. In a pink package, eos featured a strawberry sorbet flavor. Light blue is sweet mint, while summer fruit was represented by a deep red. The product’s unique ball shape lends itself as a gift-giving opportunity for such seasonal occasions as Easter. Shaped like an egg, many tweens received an eos lip balm in their Easter basket, according to the company. And the product has been flying off of shelves lately, generating almost $85.5 million in brand sales on triple-digit growth — up 125.2% to be exact — for the 52 weeks ended Jan. 26 across total U.S. multi-outlets, according to IRI.