HEALTH

MyGlucoHealth teams up with Nokia

BY Allison Cerra

SAN DIEGO The developer of a wireless mobile application designed to help manage diabetes announced that its program, which is downloaded every 29 seconds worldwide, is teaming up with a mobile phone manufacturer.

Entra Health Systems said its MyGlucoHealth app is teaming up with Nokia to market the wireless diabetes management technology. The app works with a real-time online data collection network to securely upload and manage blood glucose readings using a mobile phone, Entra Health Systems said. The app directly communicates with the MyGlucoHealth wireless blood glucose meter to upload readings using integrated Bluetooth technology.

 

"We believe better diabetes care begins by building an informed, connected care team around every patient and closely integrating a patient’s testing data with their day-to-day management," said John Hendel, chairman and founder of Entra Health Systems. "Our goal is to offer technology that fits the lives and lifestyles of patients from all levels of society. With [more than] 5 billion mobile phones on this earth, we have a natural tool to connect patients with personalized online resources for diabetes management. Whether they have smart phones or simple-feature phones, they can benefit from a connected care solution to help better manage their disease."

 

 

The MyGlucoHealth mobile app is available for free through Ovi Store at Store.ovi.com for Nokia smart phones and feature phones. The MyGlucoHealth wireless meter and strips are available from MyGlucoHealthStore.com and other major outlets worldwide.

 

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HEALTH

Maves to end leadership at AMA next June

BY Michael Johnsen

CHICAGO The Board of Trustees of the American Medical Association and Michael Maves, AMA EVP and CEO, have mutually decided that Maves will complete his leadership of the AMA when his current contract ends June 30, 2011.

 

"Under Dr. Maves’ leadership, the American Medical Association restored its financial stability, weathered the recession and implemented a number of critical initiatives to improve quality of care, increase access to care and establish a fair system of payment for physicians within the Medicare program,” stated Ardis Hoven, AMA chairman. "As we enter into a new era that is redefining the way health care is delivered, both Maves and the board of trustees share the belief that new top leadership is required to address these challenges and to ensure the rights of patients and physicians are passionately and effectively protected."

 

During his tenure, Maves led important multi-association efforts, such as the "Scope of Practice Partnership," a coalition of national medical specialty organizations and state medical societies established by the AMA to clarify the roles and capabilities of nonphysician healthcare providers. 

The AMA board will engage an executive search firm to identify the next physician executive to lead the AMA and expects a new EVP/CEO to be in place by the conclusion of Maves’ contract. In the interim, Bernard Hengesbaugh, AMA COO, will partner with Maves to ensure a seamless transition. No additional executive changes are expected.

Maves has served as the AMA chief executive since 2001. Prior to AMA, Maves was president for the Consumer Healthcare Products Association.

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Lansinoh launches breast-feeding education website for healthcare providers

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh Labs on Thursday went live with its new online portal, called "Lansinoh Professional" (LansinohProfessional.com), that will provide International board-certified lactation consultants, registered nurses, midwives, doulas, OB/GYNs and other healthcare providers with the resources they need to better educate and support breast-feeding moms.

 

“A well-informed professional network is a necessity to driving duration rates higher in a country that has fallen short of its breast-feeding goals year after year,” stated Gina Ciagne, senior director of breast-feeding relations for Lansinoh. “The network of lactation professionals and healthcare providers is often the first place new moms turn for breast-feeding help. We want these professionals to have easy access to the wealth of information Lansinoh has gathered over [more than] 25 years providing support for breast-feeding moms,” she said. “Lansinoh Professional is the bridge that delivers our breast-feeding expertise and information to these professionals and their patients. Lansinoh will continue its commitment to providing information and tools through healthcare providers to as many moms as possible. We want them to have the support needed to make the decision to start, and to continue, breast-feeding."

 

 

The new portal, also accessible via Lansinoh’s homepage, offers a number of resources to better equip lactation professionals and other healthcare professionals with the tools to respond to their patients’ questions and needs, including:

 

 

  • Breast-feeding 101 for the pregnant and new mom, featuring such information as checklists to prepare for breast-feeding before giving birth, breast-feeding myths vs. facts, what to expect, benefits of breast-feeding and tips for getting dads involved;
  • Upcoming national and local events for lactation professionals and healthcare providers where Lansinoh will have a presence through support, donations and exhibits;
  • Tips from Lansinoh breast-feeding educators about pumping and storage;
  • Details, including research-based evidence, on the efficacy and safety of Lansinoh products;
  • How-to videos illustrating breast-feeding techniques and product use;
  • Comprehensive resources list for professionals and moms; and
  • Featured breast-feeding news and advice from the Lansinoh-sponsored blog, ByMomsForMoms, Facebook page and Twitter page.

 

 

Beginning later this year, professionals will be able to order samples of Lansinoh products directly through Lansinoh Professional.

 

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