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Blu launches electronic vaping product Myblu

BY DSN STAFF

The electronic cigarette industry just got a whole new look, via the new product launch from Blu — a company that specializes in the creation of vaping products. The Charlotte, N.C.-based company’s latest addition is called the Myblu, which Blu said merges the brand’s latest in innovation, power, and performance.

Myblu addresses a void that adult smokers and vapers have been looking to fill by delivering strong performance in a sleek, and compact closed system, the  company said. Blu’s latest launch also has a new ergonomic design that fits in the palm of the hand, contains new pod technology with pre-filled liquid pods, and has a 20-minute USB recharge time that is meant to allow for extended use.

“Our constant quest for innovation and improvement has been a long-time tenant of the Blu brand, and we are kicking off 2018 strong with our first-ever product for the growing pod segment here in the United States. We believe Myblu is truly the introduction of a next-generation standard in electronic vaping products for the industry,” Wayne Jones, senior vice president of sales operations at Fontem US, said. “Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that myblu will truly add a game-changing e-vapor device to the current market lineup, answering smokers’ call with a product that will transform the way consumers view and experience vaping today.”

To celebrate the launch, the company also announced the expansion of its flavor range with 11 flavors of pre-filled liquid pods in three nicotine levels. The new flavors, which will be sold on the company’s website, include classic tobacco, Carolina bold, gold leaf, magnificent menthol, polar mint, cherry crush, vivid vanilla, blueberry, blue ice, mango apricot and green apple.

The gold leaf, magnificent menthol, polar mint, cherry crush and vivid vanilla flavors will be sold in retail locations in a 2.4 nicotine percentage. Myblu starter kits that include the device, one USB charging cable and one liquid pod in gold leaf will be available for purchase for the suggested retail price of $19.99. A pack of two liquid pods will retail for $8.99.

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Nonni’s unveils new line of thin artisan cookies

BY DSN STAFF

Nonni’s Foods, a company focused on creating artisan items such as cookies and biscotti’s, is expanding its line of offerings. The Oakbrook Terrace, Ill.-based company unveiled three new additions to its Chocolate Chip Artisan Thin Cookies, which will be available for purchase in retail locations nationwide.

These new cookies are low in sugar, fat, carbohydrates and dairy-free with at least two grams of protein per serving, the company said. Each box of Nonni’s Chocolate Chip Artisan Thin Cookies contains six portion-packs, and each cookie averages about 100 calories.

“We are beyond thrilled to be able to offer these delicious new snacks to our consumers. They are the chocolate chip cookie you know and love but with better-for-you ingredients like real dark chocolate, crunchy California almonds and coconut oil,” Patricia Wong Bridges, senior brand marketing manager for Nonni’s, said.

The brand’s new offering is available in three different varieties:

  • Nonni’s Almond Chocolate Chip Artisan Thin Cookies contain California almonds.
  • Nonni’s Double Chocolate Chip Artisan Thin Cookies features dark chocolate that is made from 55% cacao.
  • Nonni’s Toasted Coconut Chocolate Chip Artisan Thin Cookies contain Sri Lankan coconut and are made with coconut oil instead of butter.

Nonni’s Chocolate Chip Artisan Thin Cookies are available for purchase in retailers such as Target, Walmart, Shop Rite and others for the suggested retail price of $3.50.

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Lucky Charms gets the unicorn treatment, adds new marshmallow

BY Gisselle Gaitan

After 10 years of sticking to its tried-and-true marshmallow shapes, Lucky Charms has decided to add a new marshmallow to the lineup — a unicorn. The Minneapolis-based company selected this new shape with the help of its young consumers.

“Our goal is to not only create a cereal that families and cereal fans will love and enjoy but to inspire magical possibilities and help spark imagination and fun no matter what the age,” Josh DeWitt, marketing manager of Lucky Charms, said. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves — kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

The new unicorn charm, which features hues of bright purples and blues, is the first ever marshmallow to be inspired and created by kids, the company said. As this new shape becomes a staple within the well-known General Mills product, consumers also will have to say goodbye to the hourglass marshmallow, which has been part of the lineup for more than a decade.

Lucky Charms will continue to feature eight charms within its cereal, including the hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorn.

The new unicorn charms have already begun to appear in boxes of original and chocolate Lucky Charms, and will be expanding availability to major grocery retailers and big box stores beginning in March.

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