BEAUTY CARE

My Cabana Boy expands distribution nationwide

BY Gina Acosta

BROOKLYN, N.Y. — As summer starts to really heat up, Desert 2 Desert, Inc. makers of the patented My Cabana Boy spray sunscreen applicator, has announced that it has expanded nationwide retail distribution

Since launching and being named  “Best New Product” at the 2014 ECRM Sun Care show, My Cabana Boy has quickly gained retail distribution. My Cabana Boy gained distribution through Walmart stores in 2015 with expanded distribution in 2016.  Additionally, My Cabana Boy is now available for purchase in CVS, K-Mart, Harris Teeter and BiLo holding stores plus others.

The first-to-market, patented device attaches to spray sunscreen and self-tanners to help users properly apply product to the body including the hard-to-reach spots such as the back, shoulders and legs. This innovation is particularly important as, according to a recent study by the American Academy of Dermatology, 37% of people never apply sunscreen to their back because it’s hard to reach and most people will not ask for help when applying sunscreen.

 

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Report: personalization and social media driving U.S. beauty sales

BY Gina Acosta

PARSIPPANY, N.J. — A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.

High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015. 

Personalization starts at the product level when brands such as Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.

Both large and niche brands utilize the power of social media to connect with target consumers. Large brands such as Neutrogena, Clinique, or Estée Lauder have become key social influencers as they turned to beauty social media celebrities to appeal to millennials. Smaller brands, such as Tarte, Too Faced, E.L.F. Cosmetics, Anastasia Beverly Hills, and IT Cosmetics, among others, often choose to make relationships by appealing to their target audience through the girl-next-door type of social stars.

“Smaller brands have a distinct advantage as they are very nimble and can listen more closely and adapt to consumers’ demands quicker,” said Naira Aslanian, the research project manager. “The fact that smaller brands, particularly in the makeup products class, grow the strongest confirms the power of social media leveling the playing field among large players with hefty advertising budgets, and small, niche brands that do not have the larger marketing budgets. It also demonstrates the power these companies have in terms of sales.”

Recognizing the efficiency of direct engagement with consumer, large brands are also shrinking their traditional marketing and advertising budgets, indicating a move towards digital and social campaigns.

Mobile devices play a crucial role in personalizing a consumer’s beauty routine. Sephora launches its online Pocket Contour class, a mobile-only experience that helps beauty newbies gain knowledge of how to properly contour. Apps like Beautiful Me or Plum Perfect can digitally identify the shoppper’s skin tone and suggest the ideal makeup match from the user’s social media photos. Moreover, “selfie approved” products like Covergirl’s Outlast Stay Luminous foundation, along with various bold lipsticks, are introduced due to the high impact of social media on consumers.

Resonating with the selfie generation desiring bold lips and driven by innovative products, lipsticks and lip glosses is the fastest-growing product category, recording over 8% growth in 2015. The key drivers are multi-functional/hybrid products like liquid lipsticks, which provide skin care benefits, as well as bold, long-lasting lip color. 

With more men paying more attention to their personal appearance, skin care products for men record the highest growth of 9.5% in 2015. While skin care is driven by a gender focus, the fragrances category moves away from being gender-specific, especially niche scents.

 

 

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JD Beauty Group, Popband London recognized at ECRM

BY Gina Acosta
Above from left: JD Beauty Group's president, Phil Greco, and Jay Eisenberg, national sales manager.

 

ORLANDO, Fla. — JD Beauty Group, a Hauppauge, N.Y.-based supplier of hair brush products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its Wet Brush Pop Fold line of detangling brushes.
 

The award was presented during ECRM’s 2016 Hair care & Multicultural EPPS held June 6 to 9 in Orlando. UK-based Popband London took the 2016 finalist award for its Popband hair ties.

The two products were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Wet Brush’s Pop Fold is a full-size folding detangling brush, designed for travel or use on the go. The company’s exclusive IntelliFlex bristles are protected when the brush is closed so they won’t bend or break. Users just lift the handle and push the button on the back of the brush to pop out the retractable cushion. The bristles are designed to glide through wet or dry hair with no pulling tugging or pain.

“We are extraordinary proud of the brand we have created and the impact it's making worldwide,” said Jeff Rosenzweig, CEO of JD Beauty Group. “We saw a need in the market and our creative team worked very hard at overcoming design challenges to create an innovative product with a great aesthetic and function.”

Popbands are soft, stretchy 'no dent' hair ties that were developed to hold ponytails up tight, but still leave hair fresh and kink-free when it’s taken down – without ripping or damaging hair in the process. They are designed to be worn on the wrist as a bracelet when not in use.

"Its not often that awards are judged by the actual people you are trying to impress so this was a real big one for us,” said Stevie Craig, International Brand Director for Popband London.

Founded in 2013, Popband London is the brainchild of Louisa Booth and Keli Craig, and in addition to hair bands, offers headbands, fashionable shoe laces, ties, and other functional accessories.

“We congratulate JD Beauty Group and Popband London on their awards,” said Lisa Carrillo, SVP of Beauty Care for ECRM. “Our goal at ECRM’s is to help buyers connect with the sellers of products that will drive category sales, and this recognition in strong trade media brands like Drug Store News helps to drive such connections.”

 

 

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