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Muuna aims to make cottage cheese the new Greek yogurt

BY Gina Acosta

NEW YORK — A new, innovative food company is on a mission to change the way consumers think about cottage cheese.

Muuna announced it is launching a line of cottage cheese products featuring unique, single-serve cups available in six varieties, including Strawberry, Blueberry, Pineapple, Peach, Mango and Lowfat Plain. The company is also launching two multi-serve items—Lowfat Plain and Classic Plain. 

Muuna's premium fruit-on-the-bottom flavors each have 130 calories, 9-11g sugar and 15g protein per 5.3oz container. Muuna's Lowfat Plain has 120 calories, 4g sugar and 19g protein per 5.3oz container. All Muuna products contain no high fructose corn syrup or stevia and are free of artificial flavors, colors and sweeteners. Muuna is also gluten-free and certified Kosher. 

"Cottage cheese has been around forever, and mainly thought of as a diet food. The same was true for yogurt, but yogurt innovated while cottage cheese remained stuck in the past," said Gerard Meyer, CEO of Muuna. "At Muuna, we decided to reimagine cottage cheese, inside and out, down to our unique, beautiful cup.  Today's consumers want good food that tastes delicious, but cottage cheese has developed a reputation as boring and bland. So we spent years creating a proprietary recipe that delivers a melt-in-your-mouth, creamy cottage cheese combined with premium, real pieces of fruit, which will surprise and delight your taste buds. What's more, protein-seekers will be delighted to know that Muuna is high in protein. We invite consumers to compare Muuna to their favorite cottage cheese or their favorite Greek yogurt, because if you like those, you'll love Muuna." 

Muuna cottage cheese is available in 5.3 oz. ($1.69 MSRP) single-serve cups and 16 oz. ($3.49 MSRP) multi-serve containers. Muuna is hitting the shelves of select Northeast retailers, including ShopRite and Shaw's, this month.
 

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MillerCoors debuts a hard iced tea

BY Gina Acosta

CHICAGO – MillerCoors has launched a new beverage called Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets. 

More than 85% of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet than regular iced tea with 5% alcohol by volume.

“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, is available now in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.

 

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Nauti Seltzer expands distribution across U.S.

BY Gina Acosta

WESTMINSTER, Mass.– After only four months on the shelf, Nauti Seltzer is expanding both their offerings and their distribution footprint.

Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category.  Nauti Seltzer is available in four flavors: raspberry, lemon-lime, grapefruit and cranberry in 12 oz. six-packs of cans and in the variety 12-pack. 

"It's been an amazing response," said Ned LaFortune, co-founder and president of Wachusett and founder of the Craft Cocktail Company, the parent company of Nauti Seltzer. "The initial roll-out in the Northeast is complete and both the consumer and retailer demand now has us ready to start sending Nauti Seltzer as far south as Florida and as far west as Wisconsin. There is no question in our mind that this healthier segment of the hard soda category has a lot of runway in the United States, and we are excited for the future."

Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to intense consumer demand.

"We initially wanted to hold off in year one, but as consumers are rapidly entering the segment and are in their trial period, it just made too much sense to make it easy for them to sample all our fantastic flavors in a convenient way," LaFortune said.

Nauti Seltzer launched in April and is currently available in Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia, and Wisconsin, as well as is poised to begin distributing in Ohio, Illinois, Georgia, and Florida.  

 

 

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