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‘Must. Have. Wheat Thins.’ ad campaign kicks off for Super Bowl

BY Jason Owen

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

The TV spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders — even a yeti!

"We talked to some of our most enthusiastic fans and were pleased to hear about the deep connection they have with the Wheat Thins brand," said Katie Williams, senior marketing director at Mondelez International. "The goal of this campaign is to celebrate those who already love us, entice others to discover that love and reward our consumers’ passion for the brand in meaningful ways."

In addition to the new ad, Wheat Thins will support the new "Must. Have. Wheat Thins." campaign with a social media promotion in the weeks leading up to the big game, one of the biggest snacking occasions of the year. Wheat Thins understands that many fans are just as devoted to football as they are their favorite snack, and to ensure its most passionate fans never run out of their all-important game-time snacks, it is challenging consumers across the country to determine whether San Francisco’s or Baltimore’s fans deserve free Wheat Thins. Fans can share their love for one of the two cities by voting on Twitter and Instagram with #SF #MUSTHAVEWHEATTHINS or #BAL #MUSTHAVEWHEATTHINS. In the winning city with the most social ‘noise,’ or votes, Wheat Thins will be making snack runs on Feb. 3, delivering free products so fans can enjoy their favorite snacks without missing a single play. For complete rules, please visit Musthavewheatthins.com.

A second ad in the "Must. Have. Wheat Thins." campaign will feature a particularly frustrated fan unable to eat Wheat Thins — a puppet!

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Post Foods follows Greek yogurt craze with introduction of new Honey Bunches of Oats cereal

BY Rebecca Haughey

PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.

"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite as well," said Mark Izzo, VP research, development and innovations at Post Foods. "We channeled the innovation that made Honey Bunches of Oats great — combining favorites — to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yogurt."

In addition to the unique flavor combination, Honey Bunches of Oats Greek Honey Crunch has 33 g of whole grains, 80% of the daily value for iron and is heart-healthy.

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L.Alter says:
May-31-2015 03:37 am

Oats is good for heart-health, as it helps reducing the cholesterol level, and also helps keeping fit and slim. Thanks! 

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Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

BY Jason Owen

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

With one squeeze of the Mio Fit liquid concentrate into your 8-oz. glass of water, you’ll add vitamins B3, B6 and B12, as well as 35 mg of potassium and 75 mg of sodium, essential electrolytes that help rehydrate our bodies during and after exercise. All this is added without sugar, artificial flavors and zero calories. Mio Fit is available in both Berry Blast and Arctic Grape flavors, pictured here.

On the heels of the product launch, Kraft will run Mio’s first-ever Super Bowl commercial during the third quarter of Super Bowl XVLII on Feb. 3, 2013. The commercial will feature actor Tracy Morgan, star of NBC’s "30 Rock."

Mio Fit comes in two sizes — 18 or 12 8-fl.-oz. servings per bottle — and is available in mass market, grocery and convenience stores nationwide.


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