HEALTH

MusclePharm launches organic alternative in sports nutrition space

BY Michael Johnsen

ANAHEIM, Calif. — MusclePharm on Friday launched its MusclePharm Natural Series, a line of plant-based, vegan, gluten-free, soy-free, non-GMO products targeting individuals seeking an organic alternative to traditional nutritional products and supplements.

"Natural Series represents both a logical extension and a tremendous opportunity for MusclePharm to capitalize on the brand recognition and consumer acceptance of our products," stated Ryan Drexler, CEO and chairman, MusclePharm. "In addition, the launch underscores the company's commitment to providing our customers with high-quality products that support their diverse fitness needs and goals," he said. "From professional athletes to weekend warriors, we strive to cater to every subset of the active population and offer scientifically-proven products that optimize results. We are expanding our line in response to the burgeoning demand for nutritious, all-natural organic offerings that promote healthy lifestyles and environmental sustainability."

The Natural Series line complements MusclePharm's existing range of products and represents a new retail category for the company. This latest expansion will facilitate access to new retail channels, including large natural food store chains, both domestically and abroad, the company stated.

Select items in the Natural Series are certified USDA Organic, denoting third-party verification of their quality and purity, and demonstrating best practices and careful stewardship.

"Both the all-natural and organic segments represent the fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned to capitalize on this opportunity," Drexler added. "Over the past year, we have worked closely with regulatory bodies to secure USDA Organic certification for a majority of these products, which not only differentiates the Natural Series from its competitors, but effectively positions MusclePharm to further penetrate its existing distribution channels and enter new markets."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

CDC monitoring avian flu outbreak in Tennessee

BY Michael Johnsen

ATLANTA — The Centers for Disease Control and Prevention is working closely with USDA APHIS and the Tennessee Department of Health to minimize any human health risk posed by the avian influenza outbreak in Lincoln County, Tenn., the agency announced Wednesday. This includes implementing a protocol to monitor the health of poultry workers exposed to commercial poultry involved in the  USDA/APHIS-confirmed highly pathogenic avian influenza (HPAI) A (H7N9) outbreak.

At this time, no human infections associated with this outbreak in Tennessee have been detected.

CDC considers the risk to the public's health from this North American H7N9 virus outbreak in commercial poultry to be low. In the past, there have only been a small number (fewer than 10 in 15 years) of reported human infections with North American avian influenza A H7 viruses. Most were associated with poultry exposure and have resulted in mild respiratory illness and/or conjunctivitis.

While the risk of human infection is low, CDC is working closely with USDA APHIS and state and local agriculture and public health partners to communicate about the possible impact on people of this animal outbreak, including steps people can take to reduce possible risk.

CDC will provide updates as new information about the Tennessee outbreak is available.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

This Bar Saves Lives helps feed 2 million

BY Michael Johnsen

One Million Celebration from This Bar on Vimeo.

MISSION, Kan. — The proof is in the pudding; altrustic marketing resonates with today's consumer. It took three years for This Bar Saves Lives to reach its philanthropic goal of feeding 1 million malnurished children through the sale of its non-GMO bars, celebrated in the video above, but only four additional months to feed an additional 1 million children thanks to retail distribution partners including Whole Foods, Starbucks and Target.

"We may be a month into 2017, but we’re still trying to wrap our heads around how amazing the last quarter of 2016 was for our company and our community," the company wrote in a blog posted last week. "In just 3 months, you helped us give more than 750,000 packets of life-saving food to children in need. Which means that last quarter, you took us past the 2 MILLION mark."

This Bar Saves Lives is a non-GMO, gluten-free and fair trade gourmet snack bar. Actor Ryan Devlin, co-founder and CEO of the snack bar company, created the company after traveling to Africa on a humanitarian trip and witnessing the tragedy of severe malnutrition in children throughout the region.

The bar features flavors like wild blueberry pistachio, dark chocolate cherry and sea salt and madagascar vanilla almond and honey. The company also offers a line of nut-free kids bars called This Kid Saves Lives, which come in wild berry and chocolate chip flavors.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?