BEAUTY CARE

Murad taps Sameyah for global general manager of Murad Professional

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Dr. Howard Murad, has promoted Tracey Sameyah as global general manager of Murad Professional.

In this role, Sameyah will be responsible for creating global trade strategy and providing a consistent message in the areas of sales, education and marketing internationally. Sameyah will be a driving force behind the new spa brand, Murad Professional.

In addition, the development and expansion of the Murad Inclusive Health Center will be a critical part of this position. The Murad Inclusive Health Center is a new service division of Murad that partners with retailers, spas and medical offices to provide consumers with individualized anti-aging programs.

Sameyah moved to the states from London in 1992 to pursue new opportunities in spa management. She ran the day spa, A Sense of Self, founded by Murad.

In 1995, the spa relocated and reopened as the Murad Medical Spa, where Sameyah assumed the positions as spa director and vice president of the Murad Professional division.

Murad’s line of skin care products are available through the company Web site, salons, spas and select retail outlets.

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Garnier launches Fructis hair products formulated for wavy hair

BY Antoinette Alexander

NEW YORK Garnier has introduced its new Garnier Fructis Wonder Waves shampoo, conditioner and stylers—the first collection from Garnier Fructis customized for wavy hair that controls, smoothes and shapes waves.

Customized to meet the needs of wavy hair is the new Garnier Fructis Wonder Waves Shampoo Fortifying Shampoo and Fortifying Cream Conditioner. The lightweight formula features a curve-enhancing polymer that helps define waves.

To inject hair with volume, there’s the new Body Boost Fortifying Shampoo and Body Boost Fortifying Conditioner. For styling wavy hair the collection includes Wonder Waves Wave Defining Mousse and Wonder Waves Enhancing Spray. The collection also includes Style Full Control Mousse that promises to provide volume and hold while maintaining the conditioning hair needs.

The products, priced at $3.99 each, will be available at retail beginning January.

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Carma Labs unveils MyCarmex.com Web site; users urged to ‘kiss and tell’

BY Michael Johnsen

MILWAUKEE Carma Laboratories last week unveiled its new web site: http://www.mycarmex.com, featuring a viral ad campaign developed by Bolin Digital that allows users to upload their headshots, apply a virtual Carmex “kiss” and email, along with a personal message, to their friends and family.

“We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life,” said Paul Woelbing, president of Carma Laboratories. “The new web site reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse,” he said.

“For years we have had to ward off rumors that our lip balm is addictive, even though all Carmex products are in full compliance with the Food and Drug Administration. However, I cannot make that claim about mycarmex.com—the new Web site may be habit-forming.”

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