Murad to celebrate 25 years with first stand-alone retail boutique
EL SEGUNDO, Calif. — Murad, the skin care brand founded by Howard Murad, plans to open in October the company’s first official stand-alone retail boutique.
The freestanding store, which will serve as Murad’s global flagship retail location, will be located in Los Angeles. The opening of the 1,500-sq.-ft. store front coincides with the celebration of Murad’s 25th anniversary this year.
In addition to offering the full range of Murad’s products, the store will offer services and activities to provide customers with a personalized, engaging and informative experience at every touchpoint.
“Helping as many people as possible to achieve healthy skin and live happily is one of the goals on which I have based my research, my medical practice and my life. It is also the reason I began making skin care products in the first place,” stated Murad. “The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management . My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health.”
The flagship location will offer guided skin care applications, consultations, and YouthCam Evaluations using a high-definition camera to measure lines and wrinkles, age spots and sun spots, and inflammation. In addition, an interactive art wall will be featured prominently in the store, and customers will be encouraged to create their own digital works of art and share on social media.
To support the company’s growth plans, Murad recently signed a 12-year lease to relocate the corporate office. Having outgrown its current location, Murad will move to a brand new 45,000-sq.-ft. global headquarters in El Segundo, Calif. The new office will be completed September of this year. Murad’s Flagship Spa will remain in its current location; however, the entire 7,000-sq.-ft. space will be significantly upgraded over the next year, the company stated.
Equitance skin brightening collection takes holistic approach to beauty
CHICAGO — Sunstar Americas has introduced its new Equitance skin care to the U.S. market to give women brighter, more radiant skin starting from the inside out.
Combining Japanese simplicity with botanicals and internal supplements, the collection includes a Brightening Foaming Cleanser, Toning Lotion, Hydrating Brightening Cream, Sunscreen Broad Spectrum SPF 36 and Skin Radiance Dietary Supplement.
Over the last two decades, Sunstar researchers and scientists isolated the key factors that hinder radiance: specifically, dark spots and uneven skin tone — and the appearance of discolorations they create. Based on this research, Equitance uses two key components to target dark spots within select formulas, including an ingredient with brightening power combined with the second, a patented delivery system that uses microcapsules that resemble the multilayered membrane of the epidermis. Through this sustained delivery system, linoleic acid, a naturally occurring fatty acid that is clinically proven for its brightening efficacy, is released over time, resulting in a more even texture and tone, the company stated. To supplement the brightening treatments, Equitance skin care also works to hydrate skin using such natural ingredients as cherry blossom leaf extract and shell ginger extract.
In addition to focusing on treating skin topically, Equitance offers a dietary supplement that supports radiance from within the body. The inclusion of a supplement within Equitances’ offerings positions them as a brand that works to perfect inner and outer beauty through topical skin care and diet, offering a complete 360 approach to holistic beauty, the company stated.