BEAUTY CARE

Murad announces official partnership with Los Angeles Dodgers

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care brand Murad has announced that for the second consecutive year it has been named an Official Skincare Partner of the Los Angeles Dodgers for the 2013 regular season.

Murad will provide sun protection advice, as well as skin care products for the players and fans with special giveaways and promotions slated throughout the season.

“We are so excited for the opportunity to serve as an Official Skincare Partner of the Dodgers for the second year. As a lifelong fan of the Dodgers, it is truly an honor to be a part of this illustrious franchise,” stated Murad founder Howard Murad. “Sun protection is an essential component of maintaining a healthy lifestyle and too often it is neglected. I hope this partnership will allow Murad to be a constant reminder to those seated in the stands, as well as those playing on the field, to protect themselves by eating the right foods, living a healthy lifestyle and remembering to apply SPF every day, especially on game day.”

Murad has also been named the presenting sponsor of the Mother’s Day home game on May 12, 2013, and in partnership with the Dodgers, will gift attendees with tote bags that feature an exclusive Murad offer.
 

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Geodeo natural deodorant expands to additional Whole Foods Market stores

BY Antoinette Alexander

POMPANO BEACH, Fla.  — Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.  

The deodorant is currently available in Florida and select Northeast, Midwest and Rocky Mountain Whole Foods stores. Shoppers in the Southwest and North Atlantic regions will see Geodeo on shelves in all stores as early as May. Pacific Northwest and Northern California regions will see a gradual roll out in the coming months. This growth makes the natural deodorant available in 8-out-of-11 Whole Foods Market regions.
 
Geodeo uses volcanic minerals and Icelandic algae to fight impurities found in the body. When applied to the underarm, the ingredients purify pores and fight daily buildup of environmental contaminants, such as harmful toxins and aluminum.
  
Geodeo glides on clear to provide 24 hours of protection without aluminum, parabens and silicone. It is available in three varieties — Island, Ocean and Unscented — and retails for $5.99.
 

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New Cosmetic Promotions sampling program to tap ethnic buying power

BY Antoinette Alexander

WINTER PARK, Fla. — Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

Over the next five years, Hispanics will account for 60% of U.S. population growth, and the number of Latino households earning more than $50,000 will double. Hispanics also are boosting the youth population; according to census data, more than 60% of all U.S. Hispanics are under the age of 35 years. With the largely Caucasian baby boomer generation poised to retire, the young Latino workforce takes on added importance. Therefore, it’s more important than ever to target-market to these demographics, according to Cosmetic Promotions.

Cosmetic Promotions has found that offering free samples at community and cultural events is a great way to improve sales and “bounce” consumers back to certain stores in their area, the company stated. Some 89% of all first-time purchases are the result of a trial. 

For less than 28 cents per sample, Cosmetic Promotions has stated that it is currently offering manufacturers the opportunity to join in 10 upcoming events (five Hispanic and five African-American) and distribute up to 20,000 samples.  Samples are collated into themed bags and distributed person to person at such events as the 21st Annual Capital Jazz Festival in Maryland, the Odunde African American Festival in Philadelphia, the San Juan Bautista Hispanic Heritage Parade and Festival in Camden, N.J., and the National Puerto Rican Day Parade in New York City. In addition to the direct sampling, manufacturers’ logos will be seen by more than 1 million people at these events.

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