Multibenefit mouthwash sales increase
The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.
Among those shining stars that experienced double-digit growth is ACT Total Care, according to 52-week data from SymphonyIRI Group, a Chicago-based market research firm.
ACT Total Care is an alcohol-free formula that promises to strengthen teeth, help rebuild enamel, prevent cavities and freshen breath.
The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.
Parents set higher snack standards
Whether packing lunches or providing an on-the-go pick-me-up, parents want more from the snacks they give their kids. “Snacks have to be nutritious, convenient and nutrient-dense,” said June Jo Lee, VP of The Hartman Group. Alternative grains, low-sugar and bean-based snacks are hot, and portion control is important. With nut allergies on the rise in the last decade, sales of nut-free snacks are increasing. Consumers are moving away from soy, which could be the next high-fructose corn syrup.
The article above is part of the DSN Category Review Series. For the complete Back-To-School Sell-Through Report, including extensive charts, data and more analysis, click here.
Hair spray fares better than styling gel, mousse in sales
Sales of hair spray experienced a slight lift during the 12 weeks ended July 8, according to SymphonyIRI Group, as beauty mavens continued to turn to styling products to achieve a desired look and lock it in place.
Whether women are sporting poker-straight hair, rocking sexy beach waves or perfecting soft, elegant curls, such styles require product, and that translated into a bump in sales at food, drug and mass. According to SymphonyIRI Group, a Chicago-based market research firm, sales of hair spray during the 12 weeks inched up 0.14% at food, drug and mass (excluding Walmart).
Sales of gel/mousse, however, didn’t fair quite as well, as sales for the 12 weeks slipped about 1.5%, according to SymphonyIRI Group.
The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.