HEALTH

MSUSA tapped to manage Florastor in U.S.

BY Michael Johnsen

SAN BRUNO, Calif. Biocodex on Wednesday announced that it has enlisted the services of Morgan & Sampson USA to help manage its growth and distribution of the probiotics Florastor and Florastor Kids into the U.S.

“Our initial foray into U.S. markets was a conservative one, but Florastor has proven to be very well-received in this country, and we have enjoyed an impressive growth in sales, supported solely by our team of sales consultants,” stated Mary Berry, U.S. marketing manager for Biocodex. 

MSUSA will act as a liaison with wholesale drug and pharmacy retailers nationally. ”By joining with MSUSA, we are able to expose Florastor to the widest retail audience within the U.S. market to ensure that consumers will be able to easily find the product,” commented Dan Harper, Biocodex national sales manager. 

Florastor was first introduced into the U.S. market in 2003 and the pediatric line extension was launched in 2005. In that time, the brand has experienced 75 percent annual growth, the company stated, crediting that growth to increased awareness of the probiotic category and doctor recommendations.

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GSK celebrates alli anniversary with donation to Dress for Success Worldwide

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline on Tuesday celebrated its one-year anniversary of the launch of the over-the-counter weight loss remedy alli with a $75,000 donation to Dress for Success Worldwide.

Dress for Success Worldwide (www.dressforsuccess.org) is an international, non-profit organization that provides disadvantaged women with professional clothing, career development tools and a network of support.

In addition to the cash donation, female alli users are urged to donate their nearly new, plus-sized (size 14 and above) business attire to Dress for Success and GlaxoSmithKline Consumer Healthcare. Also, because the organization needs more than donated clothing, GSK Consumer Healthcare is asking alli users to donate time and resources to their local Dress for Success affiliate.

“Looking good and feeling good go hand-in-hand, and that’s why alli is supporting Dress for Success with a financial donation, clothing donation and volunteers,” stated Karen Scollick, vice president weight control at GlaxoSmithKline Consumer Healthcare.

GlaxoSmithKline also released a new book titled “We Lost It,” that’s dedicated to telling real-life stories of people who have lost weight on the alli program, how they did it, what they’ve learned and how it has impacted their life. Several alli users featured in the book were on hand Tuesday in New York for a chance to have a “little black dress” designed for them by Laura Bennett and Mychael Knight, both former Project Runway finalists. And a featured male alli user was styled by event emcee, Jai Rodriguez, formerly of Queer Eye for the Straight Guy and currently seen on the Style Network’s Ultimate Style.

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WatchDog’s Diabetes Healthy snack bars available in Ralph’s

BY Michael Johnsen

LAGUNA HILLS, Calif. WatchDog Nutrition on Tuesday announced the availability of its new diabetic-friendly snack bars in more than 200 south California Ralph’s grocery stores.

“Ralph’s is an ideal partner for WatchDog Nutrition’s line of functional foods and the first of several retail chains that you’ll be able to buy them in,” stated Rajeev Saggar, WatchDog chief executive officer. “Demand for snack foods properly formulated for whole health is increasing, and the addition of WatchDog bars to Ralph’s adult nutrition products section magnifies their commitment to providing convenient, healthy, great tasting foods.”

WatchDog’s food bars are both low in simple sugars and glycemic index, and are fortified with several vitamins and minerals.

In addition to the Heart Healthy and Diabetes Healthy snack bars, WatchDog Nutrition plans to introduce a Joint Healthy bar this summer and also has plans to introduce a children’s snack bar and a line of healthy beverages.

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