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Mrs. Butterworth’s stages breakfast comeback

BY Jenna Duncan

ST. LOUIS The marketing team for Mrs. Butterworth’s pancake and waffle syrup has put together the most extensive multi-platform campaign the brand has seen in about 10 years. The campaign is set to launch this week with TV ads, an interactive game and online contest, and a relaunch of the Mrs. Butterworth’s Web site.

Pinnacle Foods, the company that acquired Mrs. Butterworth’s in 2004, said the new ads target kids and moms.

“The ads are designed to introduce the talking Mrs. Butterworth bottle to a new generation of kids, and remind parents how Mrs. Butterworth makes breakfast fun,” Andy Reichgut, vice president of marketing at Pinnacle, Mountain Lakes, N.J., said.

The ad campaign speaks to the heritage of the Mrs. Butterworth’s brand, Pinnacle representatives said. Two TV ads focus on Mrs. Butterworth’s syrups, and a third promotes the interactive game. The redesigned Web site and interactive online game launch this week at www.wheresmrsbutterworth.com.

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Boston Beer recalls bottles of Samuel Adams beer

BY Jenna Duncan

BOSTON Some bottles of Samuel Adams beer have been voluntarily recalled by its maker, Boston Beer Co.BBC claims some bottles may contain small pieces of glass. The recall was announced after routine inspections at a Cincinnati brewery showed certain glass beer bottles were defective.

Sources mentioned a third-party glass bottle supplier might be responsible. Affected bottles were traced back to one specific location of the five glass plants that supply the bottles.

About 25 percent of the beer company’s bottles come from the plant in question, but the company says most likely only 1 percent of its recently bottled product was affected. It has specified that bottles marked with the code “N 35 OI” are included in the recall.

None of the Samuel Adams draft beer, 24-oz bottles of Samuel Adams, Samuel Adams Utopia beers or the Samuel Adams Triple Bock are included in the recall.

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Frito-Lay introduces low-sodium versions of top-selling chips

BY Jenna Duncan

PLANO, Texas Frito-Lay North America, a business unit held by PepsiCo, announced its new low-sodium versions of its most popular snack chip brands—Pinch of Salt chips. Included in the line are low-sodium variations of classic Lay’s chips such as Fritos corn chips, Ruffles potato chips and Tostitos tortilla chips. The new product line started its roll-out in the middle of March.

Comparably, classic Lay’s potato chips contain 180 mg of sodium per 1 oz serving while similar chips created for the Pinch of Salt product line contain only 75 mg of sodium per 1 oz serving. Depending on which Pinch of Salt product you compare, the sodium contained is 30 to 50 percent less than its original counterpart.

Jaya Kumar, chief marketing officer, Frito-Lay North America, said, “While consumers request low sodium versions of their favorite products, they aren’t willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts.”

Pinch of Salt products are available grocery, retail and mass merchandise across the nation. Units retail for around $2.29 for 6.25- to 8-oz packages.

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