Mr. Clean gears up for spring cleaning with new product offerings
CINCINNATI To help families make cleaning easy just in time for spring, Mr. Clean has launched a new, targeted line of bathroom cleaning products.
The new products include the Mr. Clean Magic Eraser bath scrubber with Febreze fresh scent — which contains micro-fibers that erase three times more soap scum per swipe than the leading all purpose spray cleaner and a 30% larger scrubbing surface than the original Mr. Clean Magic Eraser — and Mr. Clean disinfecting bath cleaner with Febreze freshness, which kills 99.9% of bacteria and is available in both Meadows & Rain and Lavender Vanilla & Comfort scents. Both products easily remove soap scum, kill bacteria and help eliminate odors.
The new Magic Eraser bath scrubber with Febreze fresh scent has . Its contoured shape makes for easy gripping and cleaning hard to reach corners around the bathroom. Now with a 30%, it removes soap scum and leaves behind the fresh scent of Febreze.
“As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers,” said Shannon Taylor, brand manager at Procter & Gamble. “Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort.”
Drank stretches its market reach to Oregon
EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.
Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.
“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”
Meissner joins Jones Soda as CEO
SEATTLE Jones Soda is hoping to revitalize its business with the appointment of a new CEO, its third in the past two years.
William Meissner replaced Joth Ricci, who served as Jones Soda CEO for nearly a year. Meissner recently was president of Talking Rain Beverage and previously worked for Fuze Beverages.
Jones Soda recently announced that beverage maker Reed’s was interested in purchasing the company, in addition to another, unnamed potential buyer.