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Mr. Clean gears up for spring cleaning with new product offerings

BY Allison Cerra

CINCINNATI To help families make cleaning easy just in time for spring, Mr. Clean has launched a new, targeted line of bathroom cleaning products.

The new products include the Mr. Clean Magic Eraser bath scrubber with Febreze fresh scent — which contains micro-fibers that erase three times more soap scum per swipe than the leading all purpose spray cleaner and a 30%  larger scrubbing surface than the original Mr. Clean Magic Eraser — and Mr. Clean disinfecting bath cleaner with Febreze freshness, which kills 99.9% of bacteria and is available in both Meadows & Rain and Lavender Vanilla & Comfort scents. Both products easily remove soap scum, kill bacteria and help eliminate odors.

The new Magic Eraser bath scrubber with Febreze fresh scent has . Its contoured shape makes for easy gripping and cleaning hard to reach corners around the bathroom. Now with a 30%, it removes soap scum and leaves behind the fresh scent of Febreze.

“As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers,” said Shannon Taylor, brand manager at Procter & Gamble. “Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort.”

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Drank stretches its market reach to Oregon

BY Allison Cerra

EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.

Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.

“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”

 

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Minute Maid Enhanced now available in single-serve bottles

BY Allison Cerra

HOUSTON Minute Maid has announced the nationwide availability of three Minute Maid Enhanced chilled juices and juice drinks in brand new, 12 fl. oz. single-serve bottles.

Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid pomegranate blueberry flavored 100% fruit juice blend of five juices, Minute Maid pomegranate lemonade and Minute Maid strawberry kiwi flavored juice drink.

“Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best,” said Mike Saint John, Minute Maid business unit president. “Whenever you need something nutritious and refreshing and you’re on the go, Minute Maid Enhanced single-serve varieties are the perfect option.”

Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid pomegranate flavored tea and Minute Maid Heart Wise orange juice, are available in 59 fl. oz. multi-serve bottles, nationwide.

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

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