BEAUTY CARE

Mr. Bubble gets a make-over

BY Antoinette Alexander

CHASKA, Minn. The Village Company has given its iconic Mr. Bubble brand a new look and improved formulations, and has expanded the portfolio to include a new Mr. Bubble Foam Soap and 3-in-1 Body Wash, Shampoo and Bubble Bath.

The brand, which has been a household name since the 1960s, is getting its makeover just seven months after being acquired by The Village Company.

According to the company, it has reformulated all Mr. Bubble Bubble Baths to be even gentler and they now include a Pediatrician’s Approval.

The new Mr. Bubble Foam Soap and 3-in-1 Body Wash, Shampoo and Bubble Bath have a suggested retail price of $2.99 and $3.49, respectively.

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Old Spice introduces ‘Swaggerize Your Wallet’ competition

BY Anna Mcgrath

CINCINNATI Old Spice kicks off summer with the launch of their “Swaggerize Your Wallet” competition, giving contestants the unique opportunity to win money this summer for best displays of individual swagger style.

The competition will consist of weekly challenges posted between now and Aug. 13, 2009 on the Old Spice Web site. Every week one winner will be announced and awarded varying sums of prize money. All of the challenges will somehow incorporate the brand’s popular Swagger logo and are sure to call for creativity and sense of humor.

“While we realize times are tough, summer is all about good times and we wanted to give our loyal fans the opportunity to win some extra cash to fund their fun – whether that means grilling enough burgers to feed the entire neighborhood, upgrading to behind home-plate seats at their favorite team’s baseball game or spending the night out on the town,” said James Moorhead, Old Spice brand manager. “After all, nothing gives a person more Swagger than a fat wallet, and that’s what the ‘Swaggerize Your Wallet’ competition is all about.”

The first set of competition challenges has included making a cake in the shape of the swagger logo and holding up a swagger sign at a televised game, among others.

Entries for the second set of challenges will be accepted Monday, June 15 through Sunday, June 28. For further information (e.g. rules, challenge descriptions and entry forms), visit www.oldspice.com.

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Mario Badescu Skin Care to be sold at CVS’ Beauty360

BY Antoinette Alexander

NEW YORK Mario Badescu Skin Care, a maker of skin care and acne treatment products, and an operator of a New York City beauty salon, has announced that its product line is now being carried in CVS’ Beauty360 stores.

The Mario Badescu product line will be sold at Beauty360 stores in Washington D.C.; Mission Viejo, Calif.; and in its newest Connecticut location.

Mario Badescu’s product line will be available for retail in several Beauty360 categories, including skin care, hair care and men’s grooming. Beauty consultants will also administer mini-facials with their products in the tradition of Mario Badescu’s European facials offered in their New York salon and spa.

Beauty360 aims to offer an upscale shopping experience with its ultra-modern decor, high-end beauty offerings and signature services like mini-manicures, express facials, hand massages and makeup application. The retailer is looking to open 30 Beauty 360 locations by the end of the year.

To see extensive photos of CVS’ newest Beauty360 store, click here.

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