MPG adds to advisory board
BY DSN STAFF
NEW YORK — Market Performance Group, a consulting and sales management services company, on Tuesday announced a change to its leadership structure as well as two additions to its advisory board to help better serve the company’s clients.
Tim Toohey, founding partner of MPG, will retire to pursue other interests. Toohey will continue to serve as a member of the advisory board, the company said.
“We are grateful to Tim for his years of hard work and his exceptional business acumen, which have served to spectacularly position our endeavors well into the future,” said MPG founding partner Marc Greenberger. "We’re thrilled that our fine colleague and friend will continue in his strong role on the Board.”
Joining the board are Jim Mackey and John Hogan, who both bring extensive industry experience to the company. Mackey most recently served as SVP and general manager for Merck’s US consumer business, while Hogan most recently served as VP customer and logistics services for Johnson & Johnson and president, J&J HCS.
"Having worked with MPG as a client I have experienced first-hand the value they create, not just in terms of strategy but also in the effective execution of strategy in the marketplace," Mackey said. “I am excited to work with MPG and the Advisory Board to introduce their unique capabilities to a broader set of consumer goods clients."
Hogan added: "I am thrilled to join MPG as they look to help leading companies become world-class at strategy realization and market activation. A powerful team, they offer experience and depth across many consumer goods business functions and channels. I look forward to partnering with Managing Partner, Marc Greenberger, and the rest of the team to shape the next phase of growth."
Doug Degn, former Walmart EVP merchandising; Bill Duffy, former Johnson & Johnson VP Sales and Pat Peters, former Unilever SVP, are also members of the MPG Advisory Board, the company stated.
Retail can be very puzzling
Nothing could be truer in today’s ever-challenging consumer healthcare market than the immortal words of Yogi Berra, “If you don’t know where you’re going, you might end up someplace else.”
I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because it provides a framework from which to fuel the conversation and the ideation that moves an organization or a brand forward. Think about it this way; if you were putting together a puzzle in the most efficient manner, I suspect you would first look at the cover of the box and get an idea of what outcome is expected. So why not strategize in the same manner?
If you are a retailer, imagine this scenario. Begin your “puzzle-making” by describing what the desired outcome looks like. Then ensure that the edges (foundation) are solidly in place before trying to fill in the center. That’s why I believe retail is puzzling – requiring that all interconnected pieces are perfectly placed.
As a supplier or trusted business partner, align your resources with each retailer’s vision (their finished puzzle). Bear in mind that each retail entity will likely have a different puzzle that they are endeavoring to build. If you’re not sure where they are going, ask. If you don’t take time to understand their direction then I suspect you will end up someplace else.
It is my belief that new business growth will demand that companies try new, out-of-the-box approaches. Expecting different business outcomes while doing the same thing is impossible – and impractical. Millennials, representing the leading buying power of tomorrow’s economy, certainly shop differently than their parents, use technology as both an enabler and a communication tool, network with strangers and recommend choices to their friends much more openly than the previous generation, and they have little tolerance for retail environments that do not satisfy their desires…on all fronts (assortment, convenience, culture, community, personalization, technology, and more). Why then do we insist on managing retail operations just like we did for their parents?
Marco Rubio, during his presidential bid announcement on April 13 suggested that “Yesterday is over. We Americans are proud of our history, but our country has always been about the future.” This is equally applicable to today’s retail business climate. I firmly believe that companies do not have to abandon their past but they must be willing to forge into new uncharted waters if they expect to remain relevant in tomorrow’s market.
CVS, Coca-Cola kick off statewide fitness initiative
BY Ryan Chavis
RALEIGH, N.C. — North Carolina Gov. Pat McCrory along with Coca-Cola, CVS, Carolina, Piedmont and Charlotte Parent magazines kicked off the Fit Family Challenge, a statewide initiative that promotes health and active living.
The free program is open to all North Carolina families. To join and become eligible to win prizes, participants must register at MyFitFamilyChallenge.com. Once registered, families can track their activity and eating habits and earn points in the process. The challenge period begins April 21 to June 15. Participants also receive wellness support through blogs as well as advice and information on free exercise classes via the Parent magazine websites.
“Coca-Cola is committed to promoting healthy, active lifestyles and the Fit Family Challenge is one of the many ways we partner to bring wellness initiatives to North Carolinians,” said Lauren Steele, SVP of corporate affairs, Coca-Cola Bottling Co. Consolidated. “We are very excited to kick off the first-ever statewide Fit Family Challenge in North Carolina.”
David Purdy, area VP for CVS/pharmacy, added: “CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge again this year by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest.”
Coca-Cola Consolidated is headquartered in Charlotte, N.C. and is the nation’s largest independent Coca-Cola bottler.
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