BEAUTY CARE

Mountaineer Brand brings beard care line to Walmart

BY Gisselle Gaitan

Mountaineer Brand, an all-natural beard and personal care company will be hitting Walmart retail shelves with four of its products from the WV Timber line. Consumers will be able to find scented beard oil, beard balm, heavy duty beard balm and beard wash in over 3,500 locations nationwide.

The WV Timber line contains notes of mild cedar and fir needles. Each of the four in-store products joins a full suite of the Martinsburg, W.Va-based company’s product and scent offerings, which include beard, body, shaving and family care that also are available on Walmart’s website.

“We are proud to be partnering with Walmart and bringing the Mountaineer Brand to the forefront of affordable, all-natural care products,” Mountaineer Brand founder and CEO, Eric Young, said. “Care begins with what we put in our bodies and also what we put on our bodies. 100% quality, safe, family-friendly, and effective products are at the heart of what we make. It is ‘luxury without the sacrifice.’ We are excited to continue to share the Mountaineer lifestyle and product line.”

The brand has expanded from its original beard care oils, balms, waxes and washes by offering deodorants, body wash, shaving oils, balms, soaps and the Granny Vicars Family line of infant care, lip balm, salves, rubs and insect repellent products.

In addition to Walmart, Mountaineer Brand products can be found in Meijer’s stores, and on the e-commerce sites of Amazon, Costco, Neiman Marcus, Target, Vita Cost, Lucky Vitamin and Jet.

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BEAUTY CARE

Gillette Venus targets precise shaving with new products

BY Gisselle Gaitan

Gillette Venus is aiming towards changing the way women shave. The New York City-based company has unveiled three new products that bring additional hair removal methods to consumers — the Venus Platinum Extra Smooth, Venus Face Perfection and Venus Bikini Precision tools.

“We know through talking to women all over the world that even something as small as having smooth skin can really help give that extra boost of confidence,” Anthony van Dijk, associate brand director, North America Gillette Venus said. “Ever since 2001 with our introduction of the first razor designed especially for women, Gillette Venus has been working to continually raise the bar for women’s hair removal. Venus Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision were all designed with our latest innovations in hair removal so that women can enjoy smooth skin quickly, conveniently and efficiently.”

The Gillette Venus Platinum smooth is the brand’s first razor with a satin chrome finish, and includes five diamond-like coated blades for a low-cutting force, a metal handle that boosts strength, durability, cleanliness, and has a 360=degree ribbon of moisture surrounding the blades to provide glide technology.

Gillette Venus’ Face Perfection comes in a compact design for hair removal precision on delicate areas such as the chin, upper lip, forehead and eyebrows. Unwanted hair is removed from the root for up to four weeks, the tool also allows for the finest of hairs to be captured and contains an easy-to-flip switch for the rotation to be changed from either left to right.

The Gillette Venus Bikini Precision features a 90-degree angled handle to give maximum visibility to hair removal in the area, a compact design which handles like a pen for precision, rounded tips to make detailed styling area the area and a comb on the trimmer to precisely trim hair to a uniform length.

All three products are available for purchase at food, drug, mass merchandise and online retail stores. The Venus Platinum Extra Smooth shaving system, which includes one razor and two blade refills will be sold for the suggested retail prices of $8.99 to $12.99. The Venus Face Perfect will retail for $34.99 and the Venus Bikini Precision for $19.99.

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RapidShield aims to amplify, prime lashes with daily conditioner

BY DSN STAFF

RapidShield is looking to condition, prime and protect the lashes of its users by launching the Eyelash Daily Conditioner. The product also amplifies the appearance of healthy-looking lashes, the company said.

Users are able to apply RapidShield to lashes in the morning for a natural look of volume and definition, or under mascara to help prime and protect lashes. The product also can be applied over mascara for an easy touchup.

The product is formulated with Hexatein 3 Complex, which hydrates and rejuvenates the youthful appearance of lashes. This blend, which is exclusive to the brand helps coat lashes with amazing shine, sheen and luster, the company said.

RapidShield Eyelash Daily Conditioner is expected to launch in May/June and be distributed to mass chain, drug, e-commerce, grocery and specialty stores nationwide.

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